COPYWRITING COORDINATOR

WHO WE ARE

Animal Equality is an international animal protection organisation working with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, United States, Germany, Italy, Spain, Mexico, Brazil and India.

Animal Equality releases investigative materials captured from inside factory farms and slaughterhouses, exposing the conditions that farmed animals face around the world. We publish our findings on television, in newspapers and online. We routinely secure mainstream media coverage, including on the BBC, ITV, Sky news, The Times, the Guardian, New York Times and many more.

Animal Equality also advocates for political change. Our current campaigns include a UK ban on foie gras imports, increased enforcement of existing animal protection laws, legal protections for farmed fish, and Government subsidies for transitioning towards a plant-based food system.

We focus on farmed animals because of the scale and severity of the issue. More than a billion animals are confined and killed for human consumption every year in the UK. Farmed animals also often suffer in some of the worst ways: pigs typically endure painful mutilations, many chickens die of heart attacks, fish are confined in underwater cages, and some farmed animals are victims of deliberate abuse and neglect. But the problem is solvable! By utilising effective campaigning strategies, Animal Equality is having an impact for animals around the world and building a future where all animals are respected and protected, and are no longer exploited for human consumption.

Animal Equality UK’s current key campaigns include:

• Strengthening enforcement of animal protection laws
• Halting the expansion of Scotland’s salmon farming industry
• Achieving a ban on foie gras imports
• Securing species-specific slaughter legislation for fish
• Inspiring the public to eat plants, not animals

JOB DESCRIPTION

General Responsibilities

• Be a brand champion: Develop engaging, accurate, and impactful copy that embodies Animal Equality’s tone and mission, sharing the experiences of farmed animals with donors and potential supporters.
• Deliver multi-channel content: Produce persuasive copy for appeals, newsletters, websites, campaign pages, blogs, magazines, impact reports, and petitions, ensuring timely and budget-conscious delivery.
• Support fundraising growth: Write powerful long-form and short-form content that motivates supporters to give and meaningfully engage with our work, enabling Animal Equality to expand our impact for animals.
• Content planning: Work with Campaigns, Marketing, and Communications teams to align content with upcoming exposés and campaign actions, ensuring maximum reach and supporter engagement. 
• Collaborate with the team: Synthesise complex briefs into digestible, engaging, and emotive content, while collaborating with team members to ensure Animal Equality’s content reaches its full potential through amplification, SEO, and multi-channel repurposing.
• Engage supporters: Lead focus groups and supporter calls to understand motivations and feedback, tailoring communications to strengthen loyalty and impact. Ensure communications are tailored to supporters’ needs, motivations, and advocacy journeys.
• Stay topical and creative: Monitor trends and news stories relevant to animal protection, responding quickly with fresh content that connects to our campaigns.
• Data-driven optimisation: Track, test, and analyse the performance of Animal Equality’s copy (open rates, click-throughs, donations, etc.), producing regular reports and using insights to refine future content.
• Represent Animal Equality’s culture: Support Animal Equality’s life-saving work by producing high-quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.
• Take on ad-hoc tasks, as requested by your line-manager.

Individual Attributes Required

You are a forward-thinking communicator with exceptional writing skills and a passion for advocating for animals with impact. You thrive in a fast-paced environment, balancing resilience and creativity with strategic and data-led decision-making. You are self-motivated, organised, and able to multi-task, working on several briefs simultaneously.

You actively seek constructive feedback and use it to continuously improve your work. You show ownership and a growth mindset that is focused on improving the world for farmed animals. Knowledge of farmed animal issues and alignment with Animal Equality’s mission is a must, as is professionalism, adaptability, and discretion.

You must have a minimum of three years’ experience in copywriting or a directly related field, with a proven ability to design and deliver content for successful fundraising. Experience of Pardot, Grav and / or WordPress is a plus.

In addition to monthly meet-ups, some travel within the UK may be required for demonstrations, meetings, and events. While not common, occasional evening or weekend work may be necessary to support campaigning activities. Any additional hours worked and agreed with your Manager can be reclaimed as TOIL.

Benefits:

• Holiday entitlement equal to 33 days per year (including standard public holidays).
• Personalised Employee Assistance Program (EAP): an Animal Equality-funded benefit that offers employees confidential counselling and advice on a wide range of work and personal issues. The program offers several services, such as a 24/7 confidential helpline and expert Cognitive Behavioural Therapy.
• Flexible hours, with the option to start between 8am-10am and finish between 4pm-6pm.
• Able Futures Support: The service is a nine month, practical and confidential support service for employees whose circumstances or mental health may impact their wellbeing or work. Employees can work with a mental health professional to deepen their understanding of how their mental health may impact them and will build coping skills and resilience to thrive at work.
• Yearly stipend to access learning and development resources, to help employees further grow their personal and professional skills.
• A free vegan lunch every month at the Animal Equality monthly meetups.

Equal Opportunities

Animal Equality is an equal opportunities employer; we welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, or age. We are especially keen to encourage applications from: individuals who are Black and / or of the global majority; people with disabilities; and lesbian, gay, bisexual and transgender people. We are also proud to be a Disability Confident Employer and we will endeavour to accommodate any reasonable adjustments that individuals may require throughout the application process.

We work hard to ensure fairness in everything that we do and we are committed to ensuring that staff are appointed on the basis of merit. No applicant will be treated less favourably than another on the grounds covered in the Equality Act 2010 or any other inappropriate distinction. In order to monitor the effectiveness of our Equality and Diversity Policy we would be grateful if you would complete this form when submitting an application for a role in our organisation. Please return it to [email protected].

This form is optional. Any information that you do provide will remain confidential and will be stored securely in accordance with Data Protection Regulation Act 2018. Any data that we receive will be considered for Human Resources purposes only and will not be circulated more widely. This will not impact your candidacy.