End FORCE-FEEDING
Demand the UK Government bans imports of foie gras made by force‑feeding ducks and geese
OUR VISION AND MISSION
Animal Equality’s vision is a world in which all animals are respected and protected.
Animal Equality is an international organisation working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES
As an animal protection organisation, we are guided by compassion, determination, and effectiveness.
Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.
Photo: Colombo Nicola / Shutterstock.com
OUR WORK
Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA, and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.
OUR COMMITMENT
With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.
Save Animals, Eat Plant‑Based
As a consumer, you hold the power to protect animals from the meat industry. Every plant-based meal saves animals from a life of misery in factory farms and slaughterhouses.
Our work
Animal Equality works strategically in four distinct areas to ensure progress for animals.
OUR CAMPAIGNS
Animal Equality uses a broad range of strategic campaigns to ensure all animals are treated with compassion.
Animal Equality by Numbers
The Voice of Our Supporters
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realise that we have to do something drastic to stop it.
Joaquin Phoenix
Activist and actor, speaking at a protest with Animal Equality in London
Nothing prepares you for looking into the eyes of a mother pig whose life is to be impregnated and left in a cage until she’s slaughtered. I can’t imagine how awful it must be to be literally trapped and crushing your own babies and not be able to do anything about it.
Rooney Mara
Activist and actress, speaking about her experience inside a pig farm
Going into that foie gras farm gave me an insight, if only brief, into the lives of the brave activists who venture into factory farms and slaughterhouses to uncover all manner of animal abuses. I’m talking about the investigators who see the kinds of things I saw and feel the kind of pain I felt, and yet make the difficult decision to go back again day after day to do more.
Peter Egan
Activist and actor, speaking about his experience inside a foie gras farm
News
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Animal Equality demands that Government Minister, Steve Reed MP, honours his electoral promise and bans foie gras imports
On 15th February, Animal Equality and dedicated activists took to the streets of London, urging the UK Government to keep its word and ban foie gras imports. Our message was directed at Steve Reed, MP for Streatham and Croydon North and Secretary of State for Environment, Food and Rural Affairs – the person with the…
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Avian flu update: factory farming is a danger to animals and humans alike
The news surrounding avian flu keeps coming, and the situation is becoming increasingly worrying. Earlier this month, the US reported its first human death from H5N1 – a strain of bird flu, marking a significant and tragic milestone. This individual, over 65 and with pre-existing health conditions, passed away after being hospitalised in Louisiana in…
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‘Farmed’ removed from Scottish salmon labels
On 27th November, a tribunal took place – brought by Animal Equality UK and NGO WildFish – against the UK Government to scrutinise its decision to allow the Scottish salmon industry to drop the word ‘farmed’ from its Protected Geographical Indication (PGI) name. In a move we deem “reckless”, the judge ruled that Scottish salmon…
Blog
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2024 in photos: 10 moments that shaped history for animals
In 2024, Animal Equality exposed cruelty, changed laws, and held the animal agriculture industries accountable across eight countries – all thanks to your incredible support. Whether you’ve signed petitions, made a generous donation, shared our plant-based messages, or taken action through emailing politicians, everyone involved in our work played a vital role in driving this…
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The Red Tractor label: what does it really mean?
Most people will never see inside a farm or slaughterhouse, so when they have concerns about how animals are treated in order to produce the products they buy, they put their trust in others to tell them what is happening on those farms. For most consumers, this means putting trust in an assurance scheme. These…
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8 Farming practices you’d think are illegal, but are not in the UK
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realise that we have to do something drastic to stop it. Joaquin Phoenix, actor and activist Because of the space they require, farms and slaughterhouses…
