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Cookie Policy

Last modified: 2nd Sept 2020

This Cookies Policy applies to all of our websites (“the Website”).

In this Cookie Policy, when we refer to any of our Websites, we mean any
website operated by or on behalf of Animal Equality a registered charity
(number 1168309) and Animal Equality Ltd, a non-for-profit Private Limited
Company by guarantee without share capital use of ‘Limited’ exemption
Company number 07047011 (collectively “Animal Equality”).

By accessing the Website, you agree that this Cookie Policy will apply
whenever you access the Website on any device.

The Policy explains how we use cookies to collect information about the
way Website users visit the Website. We use cookies to improve the
performance of the Website and therefore your experience. By accessing the
Website, you are agreeing to the terms of this Policy. If you do not wish
to accept cookies from the Website, please either disable cookies in your
browser or refrain from using the Website. We may update this Policy from
time to time and will post any changes on this page.

About cookies

A cookie is a file containing an identifier (a string of letters and
numbers) that is sent by a web server to a web browser, and stored by the
browser. The identifier is then sent back to the server each time the
browser requests a page from the server.

Cookies can be used by web servers to identify and track users as they
navigate different pages on a website and to identify users returning to a

Cookies can be either ‘session’ or ‘persistent’ cookies. A session cookie
will expire at the end of the user session, when the web browser is closed.
A persistent cookie consists of a text file sent by a web server to a web
browser, which will be stored by the browser and will remain valid until its
set expiry date (unless deleted by the user before the expiry date).
We use both session cookies and persistent cookies on this website.

How we use cookies

Cookies do not contain any information that personally identifies you, but
personal information that we store about you may be linked, by us, to the
information stored in and obtained from cookies.

We may use the information we obtain from your use of our cookies for the
following purposes:

to recognise your computer when you visit our Website;

to track you as you navigate our Website, and to enable certain features;

to improve the Website’s usability;

to analyse the use of our Website;

in the administration of the Website;

to prevent fraud and improve the security of the Website;

to personalise our Website for you;

The following categories of cookies are used on the Site:

Strictly Necessary: these cookies are strictly necessary for the
Website to work properly. They are needed to allow you to move
around the Website and use our features.
Performance/Analytical: these cookies allow us to collect certain
information about how you navigate the Webite. They help us to
understand which parts of our Website are interesting to you and
which are not, as well as what we can do to improve them.
Targeting / Advertising: these cookies collect information about
your browsing habits. This may also include your use of social media
sites, e.g. Facebook, or how you interact with our Website, which is
then used to show you relevant content elsewhere on the internet.
These may also be used to remarket to you.

Website statistics analytics Our website uses Google
Analytics, a web analytics service provided by Google, Inc. (“Google”).
Google Analytics uses “cookies”, which are text files placed on your
computer, to help the website analyse how users use the Site. The
information generated by the cookie about your use of the website
(including your IP address) will be transmitted to and stored by Google on
servers in the United States. Google will use this information for the
purpose of evaluating your use of the website, compiling reports on
website activity for website operators and providing other services
relating to website activity and internet usage.

Google may also transfer this information to third parties where required
to do so by law, or where such third parties process the information on
Google’s behalf. Google will not associate your IP address with any other
data held by Google. You may refuse the use of cookies by selecting the
appropriate settings on your browser, however please note that if you do
this you may not be able to use the full functionality of this website. By
using this website, you consent to the processing of data about you by
Google in the manner and for the purposes set out above.

For more details please read Google’s
Analytics overview

You can opt-out of Google Analytics cookies by Google’s
opt-out tool

Third Party cookies

Third party Performance Cookies are identified in the list below, together
with information regarding how you can opt out of these Cookies. The list
below also includes some first-party performance cookies, which are used to
improve the use of our third party systems. By default, the first party
cookies are persistent and used for visitor identification.

Examples of Performance / Analytical Cookies

Cookie supplier Purpose Opt out
Google DoubleClick Animal Equality uses Google DoubleClick to measure the
effectiveness of its online marketing campaigns. This cookie may
also be used for retargeting.
Opt out of DoubleClick cookies.
Pardot Animal Equality uses Pardot, a marketing tool that uses cookies
for tracking. These cookies are used to store information about how
visitors use our Site and to gather requests from the forms on our
Website. We use the information to compile reports that help us
improve our Website and customise the user experience. The cookies
help us to customise our marketing efforts through various media and
Find out further information  here
You can control some tracking preferences by adjusting your
browser settings using the  Do
Not Track
Google Analytics Animal Equality uses the analytics service provided by Google Inc.
We use the information to compile reports and to help us improve the
Site. The cookies collect information in an anonymous form,
including the number of visitors to the Site, where visitors have
come to the Site from and the pages they visited. This cookie may
also be used for retargeting.
Opt out of Google
YouTube YouTube embedded content cookies enable opt-in for YouTube
navigation. For videos that are visible on our website, a persistent
cookie is set by YouTube when you click to play the video.
out further information
Inspectlet Inspectlet is a tool that allows us to monitor user experience on
our websites. This tool helps us make sure that the websites we
operate are as user friendly as possible. All data collected is
Opt out of the Inspeclet
Facebook We use Facebook to communicate with our supporters through both
posts and paid advertising. We use cookies to measure the
effectiveness of paid advertising on Facebook to ensure the money we
spend is used effectively.They also enable us to either serve advertisements or not to people
who have visited our Website, and may also be used for retargeting.
Find out further information here

How can I block or remove cookies?

You can choose to decline cookies by modifying your browser settings
(although declining cookies may cause parts of many websites to stop
working). For more information on how to do this or clear cookies which have
already been set, please visit www.aboutcookies.org.