Last modified: 3rd July 2018
This Cookies Policy applies to all of our websites (“the Website”).
A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser, and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
Cookies can be used by web servers to identity and track users as they navigate different pages on a website and to identify users returning to a website.
Cookies can be either ‘session’ or ‘persistent’ cookies. A session cookie will expire at the end of the user session, when the web browser is closed. A persistent cookie consists of a text file sent by a web server to a web browser, which will be stored by the browser and will remain valid until its set expiry date (unless deleted by the user before the expiry date).
We use both session cookies and persistent cookies on this website.
Cookies do not contain any information that personally identifies you, but personal information that we store about you may be linked, by us, to the information stored in and obtained from cookies.
We may use the information we obtain from your use of our cookies for the following purposes:
to recognise your computer when you visit our website;
to track you as you navigate our website, and to enable certain features;
to improve the website’s usability;
to analyse the use of our website;
in the administration of this website;
to prevent fraud and improve the security of the website;
to personalise our website for you;
The following categories of cookies are used on the Site:
|Strictly Necessary: these cookies are strictly necessary for the Site to work properly. They are needed to allow you to move around the Site and use our features.|
|Performance/Analytical: these cookies allow us to collect certain information about how you navigate the Site. They help us to understand which parts of our Site are interesting to you and which are not, as well as what we can do to improve them.|
Website statistics analytics
Our website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyse how users use the Site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage.
For more details please read Google’s Analytics overview.
You can opt-out of Google Analytics cookies by Google’s opt-out tool.
Third Party cookies
Third party Performance Cookies are identified in the list below, together with information regarding how you can opt out of these Cookies. The list below also includes some first-party performance cookies, which are used to improve the use of our third party systems. By default, the first party cookies are persistent and used for visitor identification.
Examples of Performance / Analytical Cookies
|Cookie supplier||Purpose||Opt out|
|Google DoubleClick||Animal Equality uses Google DoubleClick to measure the effectiveness of its online marketing campaigns.||Opt out of DoubleClick cookies.|
You can control some tracking preferences by adjusting your browser settings using the Do Not Track feature.
|Google Analytics||Animal Equality uses the analytics service provided by Google Inc. We use the information to compile reports and to help us improve the Site. The cookies collect information in an anonymous form, including the number of visitors to the Site, where visitors have come to the Site from and the pages they visited.||Opt out of Google Analytics cookies.|
|YouTube||YouTube embedded content cookies enable opt-in for YouTube navigation. For videos that are visible on our website, a persistent cookie is set by YouTube when you click to play the video.||Find out further information.|
|Addthis.com||Addthis.com provides links to Social networking sites. It creates third party persistent cookies which addthis.com uses to anonymously understand how Site visitors interact with its technology e.g. visits; general internal and customer analytics; research to improve products and services.||Opt out of the AddThis cookies.|
|Inspectlet||Inspectlet is a tool that allows us to monitor user experience on our websites. This tool helps us make sure that the websites we operate are as user friendly as possible. All data collected is anonymous.||Opt out of the Inspeclet cookies.|
How can I block or remove cookies?
You can choose to decline cookies by modifying your browser settings (although declining cookies may cause parts of many websites to stop working).
For more information on how to do this or clear cookies which have already been set, please visit www.aboutcookies.org.