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Raising Awareness

Through education, Animal Equality works to reduce animal suffering and change people’s perceptions of the world’s most exploited animals.

Promoting compassion


We have the power to choose kindness over cruelty every time we sit down to eat. Online or on the ground, our outreach team is encouraging people all around the world to reduce or eliminate their meat consumption and replace animal products with delicious plant-based foods.

The numbers


5,729,028~
Actions Taken by Our Volunteers
6,912
Hours of Volunteer Work in 2023
126,568
Volunteers Around The World
11.49 million
Engagement on Social Media in 2023
13,962,026
Media Views in 2023
Animal Equality UK - iAnimal Virtual Reality Quote
“This experience gave me the push I needed to make the change to vegan. It's hard to watch, but harder to ignore.”

Rosa
Student at University of East Anglia
Animal Equality UK - iAnimal Virtual Reality Quote
“The virtual reality video of the treatment of pigs and their slaughter was sickening. The animal cruelty, so vividly displayed by virtual reality, has led me to question my faith in the standard of animal welfare, its regulation by the government, and my diet as well.”

Gary
Student at Exeter University

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