Careful stewards of your support
Animal Equality takes its financial responsibility seriously and believes in the careful stewardship of the funds our donors entrust to us. We rely solely on the generosity of individuals and charitable foundations to provide the precious resources needed to conduct our work on behalf of farmed animals.
This is what Animal Charity Evaluators says
“Animal Equality achieves significant successes with very small amounts of money; in particular, they have conducted undercover investigations for a fraction of the cost of some other organisations. They have a strong understanding of success and failure and are continually setting goals to improve their performance and increase their impact. As Animal Equality has expanded internationally, they’ve hired local advocates with strong cultural knowledge and contacts in each country.”
Read their 2018 report here.
BEING EFFECTIVE MATTERS
Animal Equality has consistently been rated as one of the world’s most effective animal protection charities. Our campaigns and programmes are designed to ensure your generous donations are being used to ensure the protection of the largest number of animals as possible.
Animal Equality is a data-driven organisation that values the generosity of our donors.
As a part of our commitment to transparency and efficacy, we regularly measure the impact of our programs and report on our progress.
Animal Equality regularly monitors over 50 key performance indicators, including:
- Our performance across social media
- Media reach of our campaigns and investigations
- Efficacy of our unique outreach programs
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At Animal Equality, we rely upon the generous support of our donors to achieve our mission to eliminate cruelty to farmed animals. We simply cannot do our work without your partnership. We deeply value the trust that our donors place in us to carry out our programmes as effectively as possible. We are committed to the principles of efficiency, accountability and transparency and being the greatest stewards of your financial support.
International President, Animal Equality