Right now, every donation is matched until 31st December or until we reach our goal of £155,000. Don't miss out! DONATE NOW


Careful stewards of your support

Animal Equality takes its financial responsibility seriously and believes in the careful stewardship of the funds our donors entrust to us. We rely solely on the generosity of individuals and charitable foundations to provide the precious resources needed to conduct our work on behalf of farmed animals.


When you make a gift to Animal Equality, you can rest assured your investment for animals is being spent in the most effective way possible.

Your gift is empowering brave undercover investigators to expose animal cruelty; it’s helping develop innovative educational campaigns in eight countries; it’s changing policies for animals around the world through unrivaled legal and corporate advocacy.

To those ends, the graph on the left shows how we allocated our resources in 2023 in the United Kingdom.


Animal Equality is an effective altruist organisation. Our campaigns and programmes are designed to ensure your generous donations are being used to ensure the protection of the largest number of animals as possible.

With large corporations hiding the truth from their consumers about what really goes on in the farming industry, these funds are strategically used to inform the public about the harrowing realities of what takes place inside factory farms and slaughterhouses.

Being a charity, we rely solely on the funding of our supporters, granting bodies, and major donors to financially support our work and enable us to continue making a positive change for animals. We carefully allocate these funds to spread the word about our charitable aims, campaigns and to secure the vital support that we need to save and impact animals.

Admin & General
People-power is at the heart of all that we do. We couldn’t spare farmed animals from suffering without our dedicated and passionate team who work tirelessly every day. This funding ensures that our team has the necessary resources, technology, and tools to work with and ensure that we advocate as effectively as possible for animals.

With Animal Equality offices in eight different countries, we utilise these funds to make positive changes for animals far and wide through impactful international campaigns, investigations and internal support structures.

This money allows us to investigate the animal agriculture industry in order to expose the harsh realities that farmed animals face and to encourage consumers to reduce or eliminate animal products from their diet.

Legal Advocacy
We use these funds to liaise with politicians and law enforcement to hold animal abusers accountable for their crimes, and to instigate meaningful legislative changes that better protect animals trapped in the animal agriculture system.

Annual Reporting
Animal Equality is a data-driven organisation that values the generosity of our donors.

As a part of our commitment to transparency and efficacy, we regularly measure the impact of our programs and report on our progress.


2023 Annual Report

2022 Annual Report

2021 Annual Report

2020 Annual Report


“At Animal Equality, we rely upon the generous support of our donors to achieve our mission to eliminate cruelty to farmed animals. We simply cannot do our work without your partnership. We deeply value the trust that our donors place in us to carry out our programmes as effectively as possible. We are committed to the principles of efficiency, accountability and transparency and being the greatest stewards of your financial support.”

Sharon Nunez
International President, Animal Equality