British Chicken:
The Truth

OUR VISION AND MISSION


Animal Equality’s vision is a world in which all animals are respected and protected.

Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.

Two cows together
OUR VALUES

As an animal protection organisation, we are guided by compassion, determination and effectiveness.

Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.

Photo: Colombo Nicola / Shutterstock.com

OUR WORK

Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.

OUR COMMITMENT

With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.

Left photo: Animal Equality
Right photo: Miriam Doerr Martin Frommherz / Shutterstock.com

Our work


Animal Equality works strategically in four distinct areas to ensure progress for animals.

Animal Equality by the Numbers


8

country offices

741

facilities investigated

4.9 MILLION

followers on
social media

930 MILLION

yearly reach on Facebook

2,679

Media stories generated last year

ANIMAL EQUALITY:
TOP CHARITY 2018


Animal Charity Evaluators (ACE) is an independent organisation that evaluates various animal protection groups in the US and Europe each year to assess their effectiveness and efficacy for animals. Every year since 2014, Animal Equality has been recognised as one of the most efficient animal protection organisations in the world.

In its analysis from the year 2018, ACE found that Animal Equality effectively uses our limited resources to help save millions of animals from a cruel fate and named Animal Equality a Top Charity.

Photo: Tuzemka / Shutterstock.com

Read the Full Report

International Achievements


We want to share some of our international achievements with you. Without your support none of this would be possible, thanks for being on the side of the animals!

UK Dairy reforms

We saw two victories in 2017. Our investigation in 2016, which uncovered shocking cruelty towards cows and calves at the family-run Pyrlands Dairy Farm, led to the conviction of the farm worker responsible. Furthermore, Marks and Spencer audited Grange Dairy and subsequently joined the RSPCA Assured Scheme after our investigation showed six-month-old calves were being caged in solitary pens meant for calves up to the age of six-weeks. Although dairy farming can never be humane, this step eliminates some of the worst cruelty.

News


12/05/2019

British Chicken: The Truth

Extreme suffering, abuse and cannibalism has been revealed on British…

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21/03/2019

It’s time to End the Cage Age

Caging animals causes some of the most extreme suffering that takes place…

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28/02/2019

Animal Equality condemns lenient sentences for farm workers filmed violently beating pigs

We filmed workers on Fir Tree Farm in Lincolnshire kicking…

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Blog


18/04/2019

Running a Marathon for Animal Equality!

Our supporter and volunteer Corrina Groves-Drake will be taking on a huge…

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10/04/2019

Animal Equality demands Duck and Waffle drops cruel foie gras!

Last week, Animal Equality visited trendy Shoreditch restaurant Duck and…

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28/03/2019

Animal Equality condemns government response to End the Cage Age petition

Earlier this month, we joined forces with other animal protection…

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Upcoming Event


Birmingham Wildlife Festival

20th July, 2019

Victoria Square


We had such a nice time in 2017 and 2018, that we're returning to Birmingham Wildlife Festival again this year. Come along and try our virtual reality experience, iAnimal, and find…