OUR VISION AND MISSION
Animal Equality’s vision is a world in which all animals are respected and protected.
Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.
As an animal protection organisation, we are guided by compassion, determination and effectiveness.
Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.
Photo: Colombo Nicola / Shutterstock.com
Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.
With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.
Left photo: Animal Equality
Right photo: Miriam Doerr Martin Frommherz / Shutterstock.com
Animal Equality works strategically in four distinct areas to ensure progress for animals.
Animal Equality by the Numbers
yearly reach on Facebook
Media stories generated last year
TOP CHARITY 2018
Animal Charity Evaluators (ACE) is an independent organisation that evaluates various animal protection groups in the US and Europe each year to assess their effectiveness and efficacy for animals. Every year since 2014, Animal Equality has been recognised as one of the most efficient animal protection organisations in the world.
In its analysis from the year 2018, ACE found that Animal Equality effectively uses our limited resources to help save millions of animals from a cruel fate and named Animal Equality a Top Charity.
Photo: Tuzemka / Shutterstock.com
WHAT OTHERS SAY
There’s so much work for me to do. There’s so much work for you to do, but we’re winning and we’re going to win a lot sooner than we think we are.
We want to share some of our international achievements with you. Without your support none of this would be possible, thanks for being on the side of the animals!
UK Dairy reforms
We saw two victories in 2017. Our investigation in 2016, which uncovered shocking cruelty towards cows and calves at the family-run Pyrlands Dairy Farm, led to the conviction of the farm worker responsible. Furthermore, Marks and Spencer audited Grange Dairy and subsequently joined the RSPCA Assured Scheme after our investigation showed six-month-old calves were being caged in solitary pens meant for calves up to the age of six-weeks. Although dairy farming can never be humane, this step eliminates some of the worst cruelty.