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OUR VISION AND MISSION


Animal Equality’s vision is a world in which all animals are respected and protected.

Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.

Two cows together
OUR VALUES

As an animal protection organisation, we are guided by compassion, determination and effectiveness.

Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.

Photo: Colombo Nicola / Shutterstock.com

OUR WORK

Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.

OUR COMMITMENT

With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.

Left photo: Animal Equality
Right photo: Miriam Doerr Martin Frommherz / Shutterstock.com

Our work


Animal Equality works strategically in four distinct areas to ensure progress for animals.

Animal Equality by the Numbers


8

country offices

700

facilities investigated

4.4 MILLION

followers on
social media

930 MILLION

reach on Facebook

2,679

Media stories generated last year

ANIMAL EQUALITY:
TOP CHARITY 2018


Animal Charity Evaluators (ACE) is an independent organisation that evaluates various animal protection groups in the US and Europe each year to assess their effectiveness and efficacy for animals. Every year since 2014, Animal Equality has been recognised as one of the most efficient animal protection organisations in the world.

In its analysis from the year 2018, ACE found that Animal Equality effectively uses our limited resources to help save millions of animals from a cruel fate and named Animal Equality a Top Charity.

Photo: Tuzemka / Shutterstock.com

Read the Full Report

WHAT OTHERS SAY


There’s so much work for me to do. There’s so much work for you to do, but we’re winning and we’re going to win a lot sooner than we think we are.

Moby

Musician

International Achievements


We want to share some of our international achievements with you. Without your support none of this would be possible, thanks for being on the side of the animals!

UK Dairy reforms

We saw two victories in 2017. Our investigation in 2016, which uncovered shocking cruelty towards cows and calves at the family-run Pyrlands Dairy Farm, led to the conviction of the farm worker responsible. Furthermore, Marks and Spencer audited Grange Dairy and subsequently joined the RSPCA Assured Scheme after our investigation showed six-month-old calves were being caged in solitary pens meant for calves up to the age of six-weeks. Although dairy farming can never be humane, this step eliminates some of the worst cruelty.

News


28/02/2019

Animal Equality condemns lenient sentences for farm workers filmed violently beating pigs

We filmed workers on Fir Tree Farm in Lincolnshire kicking pigs in…

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26/02/2019

Help us achieve a Better Deal for Animals after Brexit

Brexit poses a threat to essential animal welfare laws and we need…

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31/01/2019

Third conviction for violent abuse filmed on a Lincolnshire pig farm

Last year we filmed workers on Fir Tree farm violently abusing the…

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Blog


28/02/2019

Animal Equality calls for a #FoieGrasFreeGB with Day of Action!

On 6th April Animal Equality supporters across the UK will take to…

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05/02/2019

Interview with Moby

Musician and animal advocate Moby is featured on the front cover of our latest…

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14/01/2019

Victory! California’s foie gras sales ban is upheld!

As we head into 2019 and forge ahead with our campaign for…

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Upcoming Events


Brighton Vegfest UK

23rd March, 2019

The Brighton Centre


We're looking forward to returning to Brighton Vegfest UK in 2019. Come along and try our virtual reality experience, iAnimal, and find out more about how to reduce or eliminate…


Zero Mkt

13th April, 2019

St Thomas More Language College


Following a successful inaugural event last year, Zero Mkt is returning to London in April! Come along and try our virtual reality experience, iAnimal, and find out more about how…


Birmingham Wildlife Festival

20th July, 2019

Victoria Square


We had such a nice time in 2017 and 2018, that we're returning to Birmingham Wildlife Festival again this year. Come along and try our virtual reality experience, iAnimal, and find…