END FORCE FEEDING
Demand the UK Government bans the imports of foie gras made by force-feeding ducks and geese.
OUR VISION AND MISSION
Animal Equality’s vision is a world in which all animals are respected and protected.
Animal Equality is an international organisation working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES
As an animal protection organisation, we are guided by compassion, determination, and effectiveness.
Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.
Photo: Colombo Nicola / Shutterstock.com
OUR WORK
Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA, and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.
OUR COMMITMENT
With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.
Save Animals, Eat Plant‑Based
As a consumer, you hold the power to protect animals from the meat industry. Every plant-based meal saves animals from a life of misery in factory farms and slaughterhouses.
Our work
Animal Equality works strategically in four distinct areas to ensure progress for animals.
OUR CAMPAIGNS
Animal Equality uses a broad range of strategic campaigns to ensure all animals are treated with compassion.
Animal Equality by Numbers
The Voice of Our Supporters
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realise that we have to do something drastic to stop it.
Joaquin Phoenix
Activist and actor, speaking at a protest with Animal Equality in London
Nothing prepares you for looking into the eyes of a mother pig whose life is to be impregnated and left in a cage until she’s slaughtered. I can’t imagine how awful it must be to be literally trapped and crushing your own babies and not be able to do anything about it.
Rooney Mara
Activist and actress, speaking about her experience inside a pig farm
Going into that foie gras farm gave me an insight, if only brief, into the lives of the brave activists who venture into factory farms and slaughterhouses to uncover all manner of animal abuses. I’m talking about the investigators who see the kinds of things I saw and feel the kind of pain I felt, and yet make the difficult decision to go back again day after day to do more.
Peter Egan
Activist and actor, speaking about his experience inside a foie gras farm
News
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“Utterly shameful”: Scottish salmon farms saw 35 million deaths over a three year period, but received just two unannounced inspections
Despite the Scottish Government stating that unannounced inspections of salmon farms are a ‘legislative requirement’, a key regulator carried out none in 2023 or 2025, and just two in 2024; the other regulator does not track unannounced inspections at all. The revelations have prompted accusations that oversight of Scotland’s salmon farming industry is ‘not fit…
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Pig farm investigation in Argentina uncovers mutilated piglets and mass grave
Piglets scream as their teeth are painfully ground down. Mother pigs slam their heads against metal bars. Dead bodies rot inside cages. Investigators filmed these scenes at two pig farms in Buenos Aires Province. The footage comes just months after Animal Equality released its first investigation in Argentina. Animal Equality has filed a formal complaint…
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Animal Equality Takes Action Against Marriott Over Broken Cage-Free Promise
Yesterday, Animal Equality activists took to Canary Wharf to confront Marriott over its failure to deliver on its global cage-free egg commitment by the end of 2025. Armed with megaphones, whistles, air horns, drums, placards and a powerful digi-van, campaigners made sure Marriott’s broken promise could not be ignored. The peaceful protest took place outside…
Blog
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When Veganuary Ends, Your Vegan Journey Doesn’t Have To
Veganuary is an exciting time – whether you’re newly vegan, trying plant-based eating for the first time, or you’ve been living compassionately for years. It’s a month that invites everyone, without judgement, to explore a way of eating that’s kinder to animals and better for the planet. However, the impact of these choices does not…
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Government consultations: Why they matter – and why the hen cage consultation could impact millions of lives
Learn why the UK Government’s public consultation on cages matters and how you can help end cruel confinement for millions of hens.
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That’s a wrap! 12 moments that changed animals’ lives around the world in 2025
Real change doesn’t happen overnight, it’s built step by step, investigation by investigation, law by law, and commitment by commitment. Over the past year, Animal Equality has worked across continents to expose cruelty, push for accountability, and secure meaningful protections for animals. From landmark legal victories to corporate policy shifts that will spare millions of…
