END FORCE FEEDING
Demand the UK Government bans the imports of foie gras made by force-feeding ducks and geese.
OUR VISION AND MISSION
Animal Equality’s vision is a world in which all animals are respected and protected.
Animal Equality is an international organisation working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES
As an animal protection organisation, we are guided by compassion, determination, and effectiveness.
Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.
Photo: Colombo Nicola / Shutterstock.com
OUR WORK
Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA, and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.
OUR COMMITMENT
With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.
Save Animals, Eat Plant‑Based
As a consumer, you hold the power to protect animals from the meat industry. Every plant-based meal saves animals from a life of misery in factory farms and slaughterhouses.
Our work
Animal Equality works strategically in four distinct areas to ensure progress for animals.
OUR CAMPAIGNS
Animal Equality uses a broad range of strategic campaigns to ensure all animals are treated with compassion.
Animal Equality by Numbers
The Voice of Our Supporters
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realise that we have to do something drastic to stop it.
Joaquin Phoenix
Activist and actor, speaking at a protest with Animal Equality in London
Nothing prepares you for looking into the eyes of a mother pig whose life is to be impregnated and left in a cage until she’s slaughtered. I can’t imagine how awful it must be to be literally trapped and crushing your own babies and not be able to do anything about it.
Rooney Mara
Activist and actress, speaking about her experience inside a pig farm
Going into that foie gras farm gave me an insight, if only brief, into the lives of the brave activists who venture into factory farms and slaughterhouses to uncover all manner of animal abuses. I’m talking about the investigators who see the kinds of things I saw and feel the kind of pain I felt, and yet make the difficult decision to go back again day after day to do more.
Peter Egan
Activist and actor, speaking about his experience inside a foie gras farm
News
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Regulators must share inspection reports from Scottish salmon farms, following landmark ruling
As further footage emerges showing Scottish salmon suffering from blindness, lice infestations, and open wounds on farms linked to Co-Op and M&S supplier, Animal Equality is calling on the Government’s Animal and Plant Health Agency to “come clean on the industry’s mounting welfare failures”. Landmark ruling The Information Commissioner’s Office (ICO) has ruled against the…
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Kroger chose cages. Now it’s facing a global reckoning.
Kroger backed away from its promise to end cages. Now, consumers and protestors are criticising the company for their ties to animal cruelty.
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A look inside India’s dairy farms: Filth, suffering, and hidden dangers
Animal Equality has released findings from a new investigation conducted in 2025 in Uttar Pradesh, Haryana and Maharashtra. The study covered 27 dairy farms and three markets in Uttar Pradesh, Haryana, and Maharashtra. Evidence gathered reveals widespread violations of animal welfare and food safety laws. A cruel trick On every farm our team visited, calves…
Blog
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100 activists at the doors of Olivér Várhelyi, EU Commissioner for Health and Animal Welfare
It’s time for him to start listening to those who demand more rights for animals, not to the industries that profit from their suffering. Two days of intense actions organised by Animal Equality in Brussels ended with a resounding finale: more than 100 activists from across Europe outside DG Santé, demanding to be heard. At…
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When Veganuary Ends, Your Vegan Journey Doesn’t Have To
Veganuary is an exciting time – whether you’re newly vegan, trying plant-based eating for the first time, or you’ve been living compassionately for years. It’s a month that invites everyone, without judgement, to explore a way of eating that’s kinder to animals and better for the planet. However, the impact of these choices does not…
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Government consultations: Why they matter – and why the hen cage consultation could impact millions of lives
Learn why the UK Government’s public consultation on cages matters and how you can help end cruel confinement for millions of hens.