Of Hell

Horrifying conditions revealed
on giant British chicken farms


Animal Equality’s vision is a world in which all animals are respected and protected.

Animal Equality is an international organisation working with society, governments and companies to end cruelty to farmed animals.

Two cows together

As an animal protection organisation, we are guided by compassion, determination and effectiveness.

Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.

Photo: Colombo Nicola / Shutterstock.com


Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.


With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.

Left photo: Animal Equality
Right photo: Miriam Doerr Martin Frommherz / Shutterstock.com

Our work

Animal Equality works strategically in four distinct areas to ensure progress for animals.

Animal Equality by the Numbers


country offices


facilities investigated


followers on
social media


yearly reach on Facebook


Media stories generated last year


Animal Charity Evaluators (ACE) is an independent organisation that evaluates various animal protection groups in the US and Europe each year to assess their effectiveness and efficacy for animals. Every year since 2014, Animal Equality has been recognised as one of the most efficient animal protection organisations in the world.

In its analysis from the year 2018, ACE found that Animal Equality effectively uses our limited resources to help save millions of animals from a cruel fate and named Animal Equality a Top Charity.

Photo: Tuzemka / Shutterstock.com

Read the Full Report

International Achievements

We want to share some of our international achievements with you. Without your support none of this would be possible, thanks for being on the side of the animals!

UK Dairy reforms

We saw two victories in 2017. Our investigation in 2016, which uncovered shocking cruelty towards cows and calves at the family-run Pyrlands Dairy Farm, led to the conviction of the farm worker responsible. Furthermore, Marks and Spencer audited Grange Dairy and subsequently joined the RSPCA Assured Scheme after our investigation showed six-month-old calves were being caged in solitary pens meant for calves up to the age of six-weeks. Although dairy farming can never be humane, this step eliminates some of the worst cruelty.



High-Rise of Hell

Animal Equality has revealed horrifying conditions and extreme animal suffering…

Read more


British Chicken: The Truth

Extreme suffering, abuse and cannibalism has been revealed on British…

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It’s time to End the Cage Age

Caging animals causes some of the most extreme suffering that takes place…

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Are you our new Executive Director?

Are you an experienced leader with a background in cultivating meaningful relationships…

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Rachel Riley and Susie Dent Support a #FoieGrasFreeGB

Rachel Riley and Susie Dent, stars of Countdown and the 8 Out…

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Running a Marathon for Animal Equality!

Our supporter and volunteer Corrina Groves-Drake will be taking on a huge…

Read more

Upcoming Events

Birmingham Wildlife Festival

20th July, 2019

Victoria Square, Birmingham B3 3AP

Celebrating and promoting the well-being of wildlife and raising awareness of the many issues that some of our species face in today’s climate. Come and view iAnimal at Birmingham Wildlife…

CleverGreen Festival

20th July, 2019

The Level, Union Road, Brighton

Join us at this environmental festival to hear the best local music, buy ethical products and hear inspirational talks about climate breakdown, fast fashion, plastic pollution and more.

Weston-S-Mare Pride

27th July, 2019

Grove Park, Weston-super-Mare, BS23 2QJ

Come and celebrate all forms of equality with us at Weston-Super-Mare Pride.