COMMUNICATIONS COORDINATOR

WHO WE ARE

Animal Equality is an international animal protection organisation working with society, governments and companies to end cruelty to farmed animals. Animal Equality has offices in the United Kingdom, United States, Germany, Italy, Spain, Mexico, Brazil and India.

Animal Equality releases investigative materials captured from inside factory farms and slaughterhouses, exposing the conditions that farmed animals face around the world. We publish our findings on television, in newspapers and online. We routinely secure mainstream media coverage, including on the BBC, ITV, Sky news, The Times, the Guardian, New York Times and many more.

Animal Equality also advocates for political change. Our current campaigns include a UK ban on foie gras imports, increased enforcement of existing animal protection laws, legal protections for farmed fish, and Government subsidies for transitioning towards a plant-based food system.

We focus on farmed animals because of the scale and severity of the issue. More than a billion animals are confined and killed for human consumption every year in the UK. Farmed animals also often suffer in some of the worst ways: pigs typically endure painful mutilations, many chickens die of heart attacks, fish are confined in underwater cages, and some farmed animals are victims of deliberate abuse and neglect. But the problem is solvable! By utilising effective campaigning strategies, Animal Equality is having an impact for animals around the world and building a future where all animals are respected and protected, and are no longer exploited for human consumption.

Animal Equality UK’s current key campaigns include:

• Strengthening enforcement of animal protection laws
• Halting the expansion of Scotland’s salmon farming industry
• Achieving a ban on foie gras imports
• Securing species-specific slaughter legislation for fish
• Inspiring the public to eat plants, not animals

JOB DESCRIPTION

General Responsibilities

• Digital communications and audience engagement: Build, engage, and captivate new audiences using a multi-channel digital approach. Develop accessible and compelling content that shares the stories of farmed animals with a range of audiences. Maintain an active social media presence, managing community engagement and responding to supporter queries in a timely manner. Develop the organic social media calendar, aligned with organisational campaigns and objectives.
• Digital marketing and paid campaigns: Drive the planning and execution of digital marketing campaigns around key events and annual activity plans. Lead asset development, copy creation, channel set-up, monitoring, optimisation, and reporting. Create, run, and enhance paid campaigns on Meta, including daily monitoring and performance adjustments, optimising for the best return on investment. Manage and maximise the effectiveness of the Google Ads Grant. Develop and manage innovative digital fundraising and marketing campaigns, refining the strategy based on metrics and performance. Manage the annual marketing budget and make data-driven decisions to help meet the organisation’s ambitious fundraising objectives.
• Video and creative content production: Produce high-quality videos with strong, accurate, and compelling storytelling for a range of audiences and platforms. Lead on planning, scripting, briefing, editing, and publishing video content. Work collaboratively with the global team to ensure all creative materials align with brand guidelines.
• Website and SEO: Oversee website maintenance and ensure content is accurate, engaging, and up-to-date. Create and optimise new landing pages and other digital assets using SEO best practice. Execute the SEO strategy through keyword research, content optimisation, and new content creation. Monitor website analytics and deliver recommendations based on performance insights.
• Campaign and content support: Support colleagues across the organisation to develop written copy for a variety of platforms and ensure consistency with brand guidelines. Adapt content from international offices to the UK context. Stay informed about current affairs, media trends, and opportunities to produce timely content that engages the public. Develop strategies and content that support supporter growth, brand awareness, and organisational objectives.
• Monitoring, evaluation and reporting: Meet objectives and key results set by the supervisor and adapt strategies as required. Track performance of social media, digital marketing campaigns, and website content. Produce regular reports with actionable insights and recommendations.
• Represent Animal Equality’s culture: Support Animal Equality’s life-saving work by producing high-quality output, embracing and representing the organisation’s culture principles proudly at all times, and supporting our philanthropic efforts.
• Other: Perform any other duties assigned by the supervisor.

Individual Attributes Required

You are a detail-oriented and data-aware communicator who approaches your work with accuracy, care, and a strong focus on long-term financial impact for the organisation. You bring a creative eye for compelling storytelling, particularly through video and social content, and use this flair to proactively take ownership over your work, producing engaging, high-quality digital materials. You are solutions-focused and highly self-motivated, taking initiative to solve problems, respond swiftly to unfolding events, and share timely campaign updates, victories, and breaking news.

You excel in organisation and time management, balancing a varied and fast-paced workload while meeting deadlines and working independently when needed. Your strong written communication skills allow you to craft persuasive, clear, and compelling copy across platforms, always tailored to audience and context.

Collaboration comes naturally to you: you work cooperatively with colleagues across teams and international offices to achieve shared goals. You are driven, self-starting, and strategic in your approach, with a deep commitment to Animal Equality’s mission and the protection of farmed animals. Professionalism, adaptability, and discretion are essential to how you work. You actively seek constructive feedback and use it to continuously improve your work. You show autonomy, pride over your work, and a growth mindset that is focused on improving the world for farmed animals. 

You must have a minimum of three years’ experience in running paid ads on Meta and Google, with a proven ability to design and deliver content for successful lead generation and long-term fundraising. 

In addition to monthly meet-ups, some travel within the UK may be required for demonstrations, meetings, and events. While not common, occasional evening or weekend work may be necessary to support campaigning activities. Any additional hours worked and agreed with your Manager can be reclaimed as TOIL.

Benefits:

• Holiday entitlement equal to 33 days per year (including standard public holidays).
• Personalised Employee Assistance Program (EAP): an Animal Equality-funded benefit that offers employees confidential counselling and advice on a wide range of work and personal issues. The program offers several services, such as a 24/7 confidential helpline and expert Cognitive Behavioural Therapy.
• Flexible hours, with the option to start between 8am-10am and finish between 4pm-6pm.
• Able Futures Support: The service is a nine month, practical and confidential support service for employees whose circumstances or mental health may impact their wellbeing or work. Employees can work with a mental health professional to deepen their understanding of how their mental health may impact them and will build coping skills and resilience to thrive at work.
• Yearly stipend to access learning and development resources, to help employees further grow their personal and professional skills.
• A free vegan lunch every month at the Animal Equality monthly meetups.

Equal Opportunities

Animal Equality is an equal opportunities employer; we welcome applications from all suitably qualified persons, regardless of their race, sex, disability, religion, sexual orientation, gender identity or expression, or age. We are especially keen to encourage applications from: individuals who are Black and / or of the global majority; people with disabilities; and lesbian, gay, bisexual and transgender people. We are also proud to be a Disability Confident Employer and we will endeavour to accommodate any reasonable adjustments that individuals may require throughout the application process.

We work hard to ensure fairness in everything that we do and we are committed to ensuring that staff are appointed on the basis of merit. No applicant will be treated less favourably than another on the grounds covered in the Equality Act 2010 or any other inappropriate distinction. In order to monitor the effectiveness of our Equality and Diversity Policy we would be grateful if you would complete this form when submitting an application for a role in our organisation. Please return it to [email protected].

This form is optional. Any information that you do provide will remain confidential and will be stored securely in accordance with Data Protection Regulation Act 2018. Any data that we receive will be considered for Human Resources purposes only and will not be circulated more widely. This will not impact your candidacy.