BAN FORCE-FEEDING
Demand the Government bans imports of foie gras made by force-feeding
OUR VISION AND MISSION
Animal Equality’s vision is a world in which all animals are respected and protected.
Animal Equality is an international organisation working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES
As an animal protection organisation, we are guided by compassion, determination, and effectiveness.
Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.
Photo: Colombo Nicola / Shutterstock.com
OUR WORK
Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA, and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.
OUR COMMITMENT
With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.
Save Animals, Eat Plant‑Based
As a consumer, you hold the power to protect animals from the meat industry. Every plant-based meal saves animals from a life of misery in factory farms and slaughterhouses.
Our work
Animal Equality works strategically in four distinct areas to ensure progress for animals.
OUR CAMPAIGNS
Animal Equality uses a broad range of strategic campaigns to ensure all animals are treated with compassion.
Animal Equality by Numbers
The Voice of Our Supporters
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realise that we have to do something drastic to stop it.
Joaquin Phoenix
Activist and actor, speaking at a protest with Animal Equality in London
Nothing prepares you for looking into the eyes of a mother pig whose life is to be impregnated and left in a cage until she’s slaughtered. I can’t imagine how awful it must be to be literally trapped and crushing your own babies and not be able to do anything about it.
Rooney Mara
Activist and actress, speaking about her experience inside a pig farm
Going into that foie gras farm gave me an insight, if only brief, into the lives of the brave activists who venture into factory farms and slaughterhouses to uncover all manner of animal abuses. I’m talking about the investigators who see the kinds of things I saw and feel the kind of pain I felt, and yet make the difficult decision to go back again day after day to do more.
Peter Egan
Activist and actor, speaking about his experience inside a foie gras farm
News
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Investigation shows farmed trout suffocating, haemorrhaging, and suffering from skull fractures in Scottish slaughterhouse
Footage published by Animal Equality reveals farmed trout being slaughtered in Ardnish, Scotland. Aquatic expert Chiawen Chiang of New York University reviewed the footage, captured in late August 2025, describing multiple protocol violations and “alarming rates of fishes suffocating on ice with traumatic brain injuries”. The site is operated by SeaQureFarming Group, which acquired trout…
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Death rate on Scottish salmon farms worst in 35 years
The latest Scottish Salmon Farm Production Survey shows that four in ten salmon die at sea in Scotland, the highest figure since 1989. That production can be so high, yet survival rate so low can be explained by the way data is recorded and the fact that farmed Scottish salmon spend around 18 months in…
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80% of shoppers concerned about chicken welfare, study finds
A new study led by Professor Amitav Chakravarti, a leading marketing academic at the London School of Economics, shows that UK consumers overwhelmingly support clear, standardised animal welfare labelling on meat products and are willing to pay significantly more for higher-rated options. The Government’s Department for Environment, Food and Rural Affairs (DEFRA) has conducted extensive…
Blog
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500 Days Since the UK Government Committed to a Foie Gras Import Ban
500 days. That’s how long the animals have been waiting. 500 days ago, the now UK Government stood before the country and said that if it was voted into power it would end one of the cruellest trades still crossing our borders: the importation of foie gras made by force-feeding. But, that ban is yet…
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October is Free Wills month – don’t miss out!
I’m Charlotte, Animal Equality’s Philanthropy Specialist. Some days my role involves proudly detailing all of our many global actions for animals to granting bodies. Other days, I get to celebrate the amazing things we achieve for farmed animals, like calling for a ban on cruel pig cages in Scotland, exposing abuse at an English trout…
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A tender moment in a troubled industry?
In a touching video where a salmon farm worker feeds a seal a dead fish, Animal Equality proposes a deeper understanding of how this act of kindness can represent a broken relationship with our planet and the animals who live in it, bringing to light the many flaws and cruelties in aquaculture.
