When Veganuary Ends, Your Vegan Journey Doesn’t Have To
Veganuary is an exciting time – whether you’re newly vegan, trying plant-based eating for the first time, or you’ve been living compassionately for years. It’s a month that invites everyone, without judgement, to explore a way of eating that’s kinder to animals and better for the planet.
However, the impact of these choices does not need to end in January. Continuing beyond Veganuary is important because the realities faced by farmed animals persist throughout the year. Through years of investigation and advocacy, we have documented the ongoing suffering experienced by millions of animals within the animal agriculture industry who are cruelly slaughtered for human consumption.
Our exposés have revealed egregious practices, like mother pigs confined to cages so small they are unable to turn around or properly care for their young. Their piglets are subjected to painful procedures including ‘tail-docking’ (where their tails are cut off) and teeth-grinding, without pain relief. We have filmed cows being torn from their young calves, sheep being beheaded, and more recently, disturbing cases of fish being hammered to death by children, as well as salmon abandoned to die from disease or be eaten alive by flesh-eating lice.
Animals are harmed on a vast scale on farms and in abattoirs and, while we must help those trapped in the system, ultimately the most effective way to reduce animal suffering is to leave them off our plates. Choosing to continue eating plant-based beyond January is a meaningful step that helps save animals, supports more sustainable food systems, and aligns everyday choices with compassion year-round.
During January, inspiration is everywhere. Supermarkets roll out new plant-based products, favourite items suddenly have vegan alternatives, and recipes flood our screens, teaching us about substitutions, seasoning, and flavours we may never have tried before.
And then February arrives.
And your motivation does not have to slow down! You can still eat delicious plant-based food and have treats all year long. January is not the end.
To support your plant-based journey beyond Veganuary, we partnered with Michelin-starred chef Alexis Gauthier to create an exclusive, 100% plant-based cookbook designed to take vegan cooking to the next level. It’s proof that compassionate food can be creative, indulgent, and deeply satisfying.
If you’re just starting out and unsure how to turn simple ingredients into something special – or if you’re cooking for someone who still doubts that plant-based food can be truly delicious – this cookbook is a perfect place to begin. One standout dish is Alexis’ Amuse-Bouche: crispy aubergine skins paired with a soft, flavourful heart, enhanced by reduced meridional juice, currants, and grilled almonds. It’s the kind of dish that changes minds.
And for those with a sweet tooth, the poached English rhubarb with elderflower jelly, raspberry compote, and light hazelnut crumble is unforgettable. It’s refined, comforting, and a reminder that vegan desserts can be just as indulgent as any other.
The cookbook includes six carefully crafted recipes, all designed to be recreated at home – and even better, each one comes with a step-by-step video tutorial available on YouTube.
At Animal Equality, we believe delicious food plays a powerful role in helping people choose compassion. That’s why we’ve created a plant-based cookbook filled with recipes that inspire, encourage, and support you at every stage of your journey.
Veganuary might be over, but you’re not alone. With the right inspiration and resources, this can be the year your Veganuary doesn’t end.
So try something new. Cook for yourself. Share a meal with loved ones. And make 2026 the year compassion stays on your plate.
END THE CRUELTY
Foie gras is immensely cruel. Its production causes ducks and geese severe physical and psychological pain. You can protect ducks and geese by opting for plant-based alternatives.
