TODAY, YOUR SUPPORT IS MULTIPLIED
This month, every pound donated will be matched,
helping twice as many animals.
OUR VISION AND MISSION
Animal Equality’s vision is a world in which all animals are respected and protected.
Animal Equality is an international organisation working with society, governments, and companies to end cruelty to farmed animals.
OUR VALUES
As an animal protection organisation, we are guided by compassion, determination, and effectiveness.
Using these values to launch innovative projects and strategic campaigns, we work to expose and abolish the cruel practices of the animal agriculture industry.
Photo: Colombo Nicola / Shutterstock.com
OUR WORK
Our teams in the UK, Germany, Italy, Spain, Mexico, Brazil, USA, and India consist of highly qualified professionals with years of experience in undercover investigations, corporate campaigns, political outreach and the development of large-scale education programmes.
OUR COMMITMENT
With over ten years of experience in international campaigns, we are committed to saving as many animals as possible and to reducing the enormous suffering animals endure on factory farms. Our commitment to continually assessing the impact of our campaigns and programmes makes us increasingly efficient at saving lives.
Save Animals, Eat Plant‑Based
As a consumer, you hold the power to protect animals from the meat industry. Every plant-based meal saves animals from a life of misery in factory farms and slaughterhouses.
Our work
Animal Equality works strategically in four distinct areas to ensure progress for animals.
OUR CAMPAIGNS
Animal Equality uses a broad range of strategic campaigns to ensure all animals are treated with compassion.
Animal Equality by Numbers
The Voice of Our Supporters
When you witness the horror that really happens behind closed doors and slaughterhouses to farm animals all over the world, it’s impossible not to be affected by it and to realise that we have to do something drastic to stop it.
Joaquin Phoenix
Activist and actor, speaking at a protest with Animal Equality in London
Nothing prepares you for looking into the eyes of a mother pig whose life is to be impregnated and left in a cage until she’s slaughtered. I can’t imagine how awful it must be to be literally trapped and crushing your own babies and not be able to do anything about it.
Rooney Mara
Activist and actress, speaking about her experience inside a pig farm
Going into that foie gras farm gave me an insight, if only brief, into the lives of the brave activists who venture into factory farms and slaughterhouses to uncover all manner of animal abuses. I’m talking about the investigators who see the kinds of things I saw and feel the kind of pain I felt, and yet make the difficult decision to go back again day after day to do more.
Peter Egan
Activist and actor, speaking about his experience inside a foie gras farm
News
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Report: our pictures of Scottish salmon farms aired
On Sunday 18 May, in prime time on Report, Rai 3, we showed all the cruelty of intensive salmon farming. Journalist Giulia Innocenzi interviewed Abigail Penny, Executive Director of Animal Equality in the UK, who documented the terrible living conditions of Scottish salmon exploited for food.
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Animal Equality report exposes failure of laws to protect trout
Animal Equality UK and The Humane League UK have published expert findings in a joint report which warns that a lack of UK species-specific legislation to protect Rainbow Trout at slaughter could be leaving tens of millions of animals to experience painful deaths every year.
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Activists disrupt World Retail Congress over global retailer’s “empty promises” on animal cruelty
Global protests, led by Animal Equality, continue against the multinational retail and holding company Ahold Delhaize. Between 2013 and 2014 it made a commitment to end the use of cages in its supply chain. Over 10 years later, that promise is unfulfilled, leading to the eruption of international protests directed toward the parent company and…
Blog
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From Puppy Farms to Factory Farms: The Fight for All Animals
Hi there, My name is Dr Marc Abraham OBE – although most people just call me ‘Marc the Vet’. I am a practicing veterinary surgeon, as well as an author, broadcaster, and passionate animal welfare campaigner. Over the years, I’ve been fortunate to have volunteered on many rescue projects all around the world – including…
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Your prescription
Hi there, My name is Dr Amir Khan. I’m a full-time GP, author, and TV personality. While my job is to care for humans, I’ve always been passionate about animals and nature too. What many don’t realise is just how closely human health is connected to the way we treat animals. And today, I want…
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2024 in photos: 10 moments that shaped history for animals
In 2024, Animal Equality exposed cruelty, changed laws, and held the animal agriculture industries accountable across eight countries – all thanks to your incredible support. Whether you’ve signed petitions, made a generous donation, shared our plant-based messages, or taken action through emailing politicians, everyone involved in our work played a vital role in driving this…
