Right now, animal cruelty is being hidden in plain sight.
Walk down any supermarket aisle and you’ll see images of happy animals, green fields, and smiling farmers. But behind many of those products are unlicensed farms, suffering animals, and dismally poor conditions that would shock most shoppers — if only they knew.
The good news? That could finally change.
The Government is considering mandatory animal welfare labelling — and we need your help to make it happen.
This would be a simple, powerful system ranking products from 1-5 (5 being the lowest). It would expose the truth behind products like foie gras made by force-feeding, products that are so cruel they’re illegal to produce in the UK yet are still imported. It would shine a light on how animals are really treated.
Who does this help?
- Millions of animals. Especially chickens — the most abused land animals by number — who are usually bred to grow quickly, with no regard to the suffering this causes.
- Society. Welfare labelling could create a £139.9 million societal benefit over the next decade.
- Consumers. Because people deserve to know what they’re buying — and to be better able to choose better, like plant-based items, instead!
Take Action Now
The Government is deciding right now whether or not to introduce improved labelling. Your voice can tip the balance.
Email Government Ministers today and tell them to put in place mandatory labelling. Animals need their voices to be amplified – will you help?
Here’s how to take action:
- Enter your name, surname, and email address in the ‘Your information’ fields below.
- Select your email provider (e.g., Gmail, Hotmail, etc.), and a pre-written email will open, ready to send.
- Enter a unique subject line.
- At the bottom of the email, please ensure you include your address after your name – this may increase the chances of them responding!
- If you can, add a personal touch to your message. Politicians want to hear from you, not just us and personal messages are more impactful.
- And, remember to always keep your message polite!
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