IMPACT REPORT
Autumn 2024
Nine months, 11.6 million animals.
This is your impact so far…
Dear animal advocate,
In recent months, you’ve trained future dietitians in plant-based nutrition, helped pass a landmark bill in Colima, Mexico, and secured permission to challenge the approval of the UK’s first land-based salmon mega-farm. You’ve also launched three impactful investigations in the UK and India.
These third quarter achievements highlight your dedication to animals. Celebrate them as you read!
With admiration,
Sharon Núñez
President, Animal Equality
Q3 RESULTS
11.6+ MILLION
ESTIMATED
ANIMALS IMPACTED
8
INVESTIGATIONS RELEASED
7.2+ MILLION
VIEWS OF OUR VIDEOS
142,000+
VOLUNTEERS AROUND THE WORLD
712,000+
PEOPLE SIGNED OUR PETITIONS
909,000+
VISITS TO THE LOVE VEG WEBSITE
321,000+
LOVE VEG SUBSCRIBERS
395,000+
LOVE VEG RECIPE BOOK DOWNLOADS
PROGRESS TOWARDS ENDING FACTORY FARMING
Factory farming confines animals like hens, piglets, and calves in terrible conditions, subjecting them to painful lives and deaths. Together, we’re fighting to put an end to this suffering.
1. Stronger legal protection for animals
Thanks to you, we’ve made substantial progress towards stronger animal protection laws. In July, Colima, Mexico, became the second state to pass legislation protecting farmed animals, benefiting nearly nine million animals. Animal Protectors also displayed a 10-metre banner on historic monuments, calling for animals to be recognised in the Mexican Constitution.
In Germany, the Animal Welfare Act is being revised for the first time in 10 years. Advocates protested for stronger farmed animal protections, and we submitted two statements to the Government. These statements urged for bans on live exports, mutilations, and horse slaughter.
2. Holding animal abusers accountable
Your support is holding companies accountable for their crimes across the globe. Here in the UK our investigation exposed disturbing practices on a Red Tractor-certified pig farm supplying Tesco.
In 2018, Animal Equality and TV’s Jordi Évole documented cruelty at a Spanish pig farm. After the farm owners were initially acquitted, we successfully appealed, and a new trial is set to begin. And in Italy, Animal Equality’s Vice-President for Europe, Matteo Cupi, presented his investigative findings on factory farming at Milan’s Palace of Justice. In India, an investigation was launched revealing illegal slaughter practices in the dairy industry and encouraging a shift toward plant-based alternatives.
3. Justice for fish
Here in the UK, we gained High Court permission to challenge the construction of the first onshore salmon mega-farm, a facility that would confine up to a million fish annually.
Another recent UK investigation exposed disturbing practices on a salmon farm, where workers were filmed removing dead fish from the farm just hours before a Scottish Parliament fact-finding tour. This helped strengthen calls to halt industry expansion.
You’re also making strides for fish protection in Mexico. Alongside academic researchers, we revealed that over 477 million individual fish are killed in the country annually – a powerful figure that challenges how fish are usually measured by the tonne.
Love Veg, Animal Equality’s
plant‑based program
Choosing plant-based meals is one of the most powerful ways to end animal suffering. Visit Love Veg for delicious recipes, nutrition advice, and tips on making plant-based eating enjoyable.
In Mexico, a new campaign featured three original recipe books of traditional Mexican dishes and two plant-based workshops for university-level Dietetics students. Meanwhile, over 3,500 students in Pune City, India, were inspired through our plant-based school programmes.
END CAGES FOR HENS AND PIGS
In addition, in the US, the campaign against Denny’s, to end the cruel confinement of mother pigs through full-page ads in local newspapers and digital platforms continues to put pressure on this company.
In Mexico, Palladium Hotels has committed to phasing out caged eggs in Latin America, thanks to your support. In India, 40 companies are moving to cage-free eggs, with some already reaching 70% compliance. While cage-free doesn’t mean cruelty-free, it takes us one step closer to our end goal!
END HORSE SLAUGHTER
Horses, like dogs and cats, are often seen as companions. Yet, thousands of US horses are transported to Canada and Mexico for slaughter.
Thanks to the support of people like you, we continue to fight against the export of horses for slaughter through the SAFE Act. Thousands of activists like you have contacted legislators, urging them to support the bill.
BRINGING WORLDWIDE MEDIA ATTENTION TO ANIMALS
1,100+
MEDIA MENTIONS
34.6+ MILLION
ESTIMATED MEDIA VIEWS
Animal Equality’s work has been highlighted by the following news organisations:
END ANIMAL CRUELTY
Your support drives change, from pushing for stronger legislation to exposing cruelty and promoting compassionate choices. Together, we’re transforming the future for animals.
Until 31st December or until we reach our ambitious goal of £145k all donations made to us will be matched by a generous donor. Double your impact today.
I love this group (Animal Equality)! They advocate for animals in a positive, factual, well-researched and educated way. Their work is so valuable to helping animals. I am so thankful to know about them. Please donate what you can.
Heather,
Animal Equality’s supporter
