Q1 IMPACT REPORT 2025
Three months in…
Already transforming lives!
This is your compassion at work.
Dear Animal Advocate,
As we look back on this quarter, I am grateful for your incredible support. You have driven remarkable progress for animals. From advancing Mexico’s first national animal protection law to launching Love Veg Latino, your compassion creates lasting change. Together, we’re ending cruel practices – from male chick killing in Italy to force-feeding in the UK – and transforming the lives of millions of animals.
Thank you for trusting Animal Equality to be your voice for animals!
Sharon Núñez
President, Animal Equality
YOUR IMPACT IN NUMBERS*
3.9+ MILLION
ESTIMATED ANIMALS
IMPACTED
1.5+ MILLION
VIEWS OF OUR VIDEOS
114,000+
VOLUNTEERS AROUND THE WORLD
217,000+
PEOPLE SIGNED OUR CAMPAIGNS
220,000+
VISITS TO THE LOVE VEG WEBSITE
337,800+
LOVE VEG SUBSCRIBERS
57,200+
LOVE VEG RECIPE BOOK DOWNLOADS
*Global data from January to March 2025.
ABOUT ANIMAL EQUALITY
We are a team of committed activists dedicated to creating a world where all animals are respected and protected.
Our mission
Animal Equality is an international organisation working with society, governments, and companies to end cruelty to farmed animals.
Our work
Animal Equality uses four strategies: exposing cruelty via investigative exposés, advocating for stronger laws, pushing companies to adopt animal protection policies, and encouraging people to reduce or eliminate animal product consumption.
18+ years helping animals globally
Founded in 2006, Animal Equality now has offices in eight countries: the United States, Mexico, Brazil, Germany, Italy, Spain, India, and the United Kingdom.
HIGHLIGHTS
Thanks to you, Mexico is closer than ever to its first national animal protection law! Mexico amended its Constitution last year, giving Congress the power to create this new law. Now, we’re joining congressional forums to ensure it passes and includes protections for farmed animals.
Today we’re not merely debating a law – we’re defining our relationship with millions of sentient beings
– Isabel Franco, Legislative Analysis Coordinator at Animal Equality
We’ve introduced Love Veg Latino, a vibrant hub where plant-based eating meets Latino culture and flavours. Join us to explore delicious Latin American recipes, access a free e-cookbook and Spanish resources on plant-based living.
I hope Love Veg Latino inspires our community to embrace plant-based cooking for the animals, their health, and the joy of new flavours.
-Elena Sequeira, Love Veg Latino
End Factory Farming
Factory farms confine hens, mutilate piglets, and separate calves from their mothers, leading to their painful deaths in slaughterhouses. Together, we will put an end to this cruelty.
Animal Equality’s advocacy is making a significant impact worldwide. In Spain, we led the government to initiate action against the pig farm we exposed last year. In Germany, we’re championing the ‘Animal Welfare is Non-Negotiable’ campaign, demanding that the next federal government take a concrete approach to animal protection.
Last year, our investigative exposé exposed violence at the Belli slaughterhouse in Italy, prompting us to file a formal complaint. Since then, authorities have followed up with their own investigation. Meanwhile, we have joined a legal action against the European Commission at the EU Court of Justice. The case challenges the Commission’s failure to fulfill its 2021 promise to phase out cages by 2027, demanding a clear deadline for cage-ban legislation.
Our influence has extended to Scotland, where Animal Equality co-hosted a Parliamentary event. At this event, we advocated for stronger farmed fish protections – including legislation for fish slaughter. In India, we revealed severe cruelty in the goat meat industry through a new investigation.
In recognition of his investigative efforts in collaboration with Animal Equality, the Tokyo International Foto Awards delivered a bronze to photographer Aitor Garmendia. Garmendia’s powerful photograph was taken during an Animal Equality investigation at Asturian (Spain), slaughterhouses.
End Cages for Hens and Pigs
Factory farming confines millions of mother pigs and hens in tiny cages where they can’t move freely. Despite bans in some states and countries, many animals still suffer from this cruelty.
Thanks to your support, our campaign against Ahold Delhaize (parent company of Food Lion, Giant, and Stop & Shop) is gaining momentum! Protests and digital activism across Europe and the U.S. are pushing the company to honour its promise: eliminating cages for hens and pregnant pigs in its U.S. supply chain.
Animal Equality’s global impact continues to grow: in Spain, Pastisart Group committed to stop using eggs from caged hens worldwide, impacting 260,000 animals. In India, major hotels like St. Regis Mumbai have entirely eliminated eggs from caged hens. Companies like Fairfield by Marriott and Hyatt Regency Riverfront are now transitioning away from them.
In Brazil, the Blue Tree Hotels’ CEO acknowledged that our campaigns have made cage-free policies a priority in discussions across the hotel industry. Together, as we fight to end this cruel system entirely, we’re transforming how businesses treat animals trapped in factory farms around the world.
End Male Chick Killing
Male chicks in the egg industry are killed because they cannot lay eggs and cannot be raised for meat. In-ovo sexing technology offers an alternative by identifying the sex of embryos before hatching, preventing male chicks from being born.
After discussions with Animal Equality in Brazil, Accor Americas became the world’s first hotel chain to commit to ending male chick killing in their supply chain. This will spare over three million chicks per year in the Americas.
In Rome, we projected a powerful message onto the Colosseum. This projection urged the Italian government to enforce its 2026 ban on male chick killing without delay or loopholes. Protests and mobile billboards across the city accompanied this.
END FORCE-FEEDING FOR FOIE GRAS
The foie gras industry force-feeds ducks and geese, causing their livers to swell up to ten times their normal size. These diseased livers are then sold as foie gras.
In Spain, a new proposal in Congress to ban force-feeding ducks and geese for foie gras production was submitted. Meanwhile, in the UK, now Government Minister Steve Reed promised to ban foie gras imports before the 2024 elections. Now, as a member of Parliament, he has not followed through. In response, we protested outside Crystal Palace stadium – home to his favourite team – using a bloodied football to illustrate the size of a diseased bird liver. Together we are pushing leaders to deliver for animals!
END HORSE SLAUGHTER
Horses, like dogs and cats, are often cherished as companions. However, every year, thousands of U.S. horses are sent to Canada and Mexico to be slaughtered for their meat.
The SAFE Act was reintroduced in the U.S. Senate this February, aiming to end the export of American horses for slaughter.
Similarly, in Italy, a new bill has been proposed to classify horses as companion animals. If passed, this law would align their status more closely with that of dogs and cats. This is a vital step toward ending horse slaughter in the country.
BRINGING WORLDWIDE MEDIA ATTENTION TO ANIMALS
360+
MEDIA MENTIONS
13.6+ MILLION
ESTIMATED MEDIA VIEWS
Animal Equality’s work has been highlighted by the following news organisations:
YOU CAN HELP ANIMALS
Your compassion has already changed countless lives in 2025. Imagine what we can achieve together in the months ahead!
Animal Equality is ready to push harder for change – but we need your voice. Can animals count on your support?
Animal Equality’s team is deeply committed and delivering incredible results. I’ve been a donor for three years and trust that every pound goes toward helping animals. If you want to make a real impact, support Animal Equality!
Monika,
Animal Equality supporter
