How to help animals with your holiday shopping

Most of us have become all too familiar with shopping online this year. Luckily, online retailer Amazon has an added benefit that helps you give back to your favourite charity this holiday season and all year long!

When you shop through AmazonSmile, a percentage of proceeds from eligible purchases can be donated to Animal Equality, at no cost to you.

Follow these quick steps to get started:

  1. Go to
  2. Login to your account or create an account
  3. Go to “Account and Lists” in the top-right corner of the page
  4. Go down and click on “Your Amazon Smile”
  5. Click “Change Charity”
  6. Type “Animal Equality” into the search bar and press enter
  7. Find Animal Equality and click “Select”

Now, whenever you shop on Amazon, instead of going to, go to, and a donation will be made to Animal Equality for all eligible purchases.

There’s even an extension for your Google Chrome web browser which automatically takes you to so you never forget.

It’s that simple!

It’s important to support local, independent businesses and we’ll certainly be doing that this festive season. With Amazon Smile, you can make the most of the shopping you already do online and help farmed animals.

Thank you for your support.

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