Autumn 2025 Impact Report
Nine months in and millions of lives changed.
This is your compassion at work.
Dear Animal Advocate,
You’ve been the force behind groundbreaking achievements for animals this year.
You continue to lead the global campaign against Ahold Delhaize, a global food company that promised over a decade ago to end the use of animal cages and yet refuses to follow through; with daily protests at their headquarters in the Netherlands, together standing against their inaction! You made our first Argentine investigation possible, resulting in formal complaints for abuse, and in the UK, your fish exposé became The Guardian’s most-read article of the day.
This reflects your power for animals. Here’s to making a lasting difference everywhere.
With appreciation,
Sharon Núñez
President, Animal Equality
YOUR IMPACT IN NUMBERS*
6.6+ Million
ESTIMATED ANIMALS
IMPACTED
6.4+ MILLION
VIEWS OF OUR VIDEOS
135,000+
VOLUNTEERS AROUND THE WORLD
917,000+
PEOPLE SIGNED OUR PETITIONS
733,000+
VISITS TO THE LOVE VEG WEBSITE
278,000+
LOVE VEG SUBSCRIBERS
185,000+
LOVE VEG RECIPE BOOK DOWNLOADS
*Global data from January-September 2025.
Highlights
We launched our first Argentine investigation with actor and comedian Kiki Petrone, exposing two Buenos Aires slaughterhouses. Formal complaints were filed to hold them accountable for abuse. We also launched a Love Veg cookbook with Argentine recipes to help people make compassionate choices.
Love Veg, Animal Equality’s plant‑based programme
With the new cookbook entitled ’Around the World with Love Veg’, we offered a global, plant-based journey, featuring exciting recipes from eight countries. In Mexico, our plant-based cooking workshops continue to inspire students and communities. Meanwhile, we’ve introduced new people to Love Veg at festivals across Italy.
“Thanks to the Love Veg workshops, I’ve come to
realise that we don’t really need animals on our plates.”
– Alan, Love Veg workshop attendee
End Factory Farming
We took a stand against the Save Our Bacon Act in the US, working to protect vital animal protections from being overturned.
In Mexico, we teamed up with singer Denise Gutiérrez to expose dairy industry cruelty in a video that gathered over 120,000 views in just two weeks. We also continued to push for Mexico’s first nationwide animal protection law, a crucial mandate from last year’s constitutional reforms.
In the UK, our investigation into the farmed trout industry revealed fish being bludgeoned, left to suffocate, and trodden on by the public (including a child). This exposé became The Guardian’s most-read article of the day, highlighting the urgent need for improved fish protections.
In Scotland, we led the world’s largest salmon farming company to stop using lumpfish as ‘cleanerfish’ – fish taken from the wild or bred and placed into Scottish salmon farms to eat the lice off the farmed fish. This came after we exposed thousands of lumpfish dying on a single farm.
In Spain, we’ve been fighting misleading animal welfare labels by proposing amendments to a bill on sustainable consumption.
In Europe, we contributed to a legislative review of animal protection laws, fighting against the use of cages, male chick killing in the egg-industry, and force-feeding of animals.
“As an attorney, I’ve never represented any organisation as reliably strategic as Animal Equality when it comes to the law. Their use of legal initiatives to solve the problem of factory farming is tactical and sensible.”
-Ryan Gordon
End Cages for Hens and Pigs
Following nearly 600 days of campaigning, US food chain Denny’s has pledged to stop buying from suppliers that cage pigs for their entire pregnancies. IHOP quickly followed suit.
Meanwhile, we held powerful global protests against Ahold Delhaize for backtracking on its commitment to end cages in its US supply chain. This included daily demonstrations at its Netherlands headquarters.
Our campaign against Marriott hotels led to protests across the US, Mexico, the UK, Brazil, Italy, and Spain. This included a notable action on NBC’s Today Show.
In India, we’ve partnered with hotels to eliminate eggs from caged hens, with some already achieving a 100% transition. While cage-free certainly isn’t cruelty-free, this progress gets us much closer to our vision where animals are no longer exploited for human consumption.
Stop Male Chick Killing
In-ovo sexing technology is now available in Brazil. This technology can identify the chicks’ gender before they hatch and will save thousands of male chicks from being born and cruelly killed each year, simply because they can’t lay eggs. We negotiated with Raiar Orgânicos, the country’s largest organic egg producer, to adopt this technology.
End Horse Slaughter
Thousands of emails have been sent to the US Congress, urging lawmakers to pass the SAFE Act. This legislation would end the export of American horses for slaughter. Meanwhile, our protests in Italy advocated for a ban on horse slaughter and the recognition of horses as companion animals.
Bringing Media Attention to Animals
1,900+
MEDIA MENTIONS
59+ Million
ESTIMATED VIEWS IN THE MEDIA
*Global data from January-September 2025.
Together, We’re Ending Animal Cruelty
A brighter future for animals is on the horizon. Let’s take the next courageous step together for their protection.
PROTECT INNOCENCE
Lambs’ rich emotional lives allow them to build friendships and recognize facial expressions. Protect these intuitive animals by choosing plant-based meat alternatives.
