Is dairy really so scary?
Like humans, cows only produce milk after having a baby, so they’re forcibly impregnated over and over throughout their lifetime. They are made to give birth to one calf every year to produce milk. They’re separated from their babies soon after birth, so the milk can be sold for human consumption.
Male calves are seen by the industry as an unwanted byproduct, since they will never produce milk. They are either shot at birth or killed at a young age for veal or beef. Female calves will follow the same path as their mother.
Over time the industry has selectively bred cows to maximise their milk yields. They often suffer from painful conditions such as mastitis. Eventually, usually after just a few short years, the exhausted cow is considered ‘spent’ and is slaughtered, typically for low-quality beef. Free-range farms, organic dairies or otherwise, these truths are an inescapable part of commercial dairy production. There is a cycle of suffering in every glass of milk, bite of cheese and spoonful of yoghurt.
So, British dairy industry, we ask you: why do you hide these facts in your 'Februdairy' campaign?