Donate

Pauline van der Meer Mohr must act for hens

It’s been over a decade… Can you believe that? Ten years in which millions of hens have been suffering in cruel cages because Ahold Delhaize has, so far, failed to act on its cage-free commitment.

You and I can end the misery these animals face right here, right now, simply by eating plant-based but we want the global conglomerate’s board members held to account. Staying silent is not an option.

Every institution connected to Ahold Delhaize has a responsibility to demand better. Their reputation is at stake. Inaction is complicity.

Pauline van der Meer Mohr is a member of Ahold Delhaize’s Board of Directors, where she helps shape company policies, including those affecting millions of animals in its supply chain.

She is also connected to ASM International, a major Dutch technology company; NN Group, one of the Netherlands’ largest financial institutions; VEUO, an association representing companies listed on stock exchange for the Netherlands; Roosevelt Foundation, where she serves as a Special Advisor; and The Mauritshuis museum, known for masterpieces like Vermeer’s Girl with a Pearl Earring.

By contacting each of these institutions, we can remind them that through Pauline they too are connected to extreme animal cruelty. Her inaction not only harms animals, but also the reputation of every company linked to her.

Leadership comes with responsibility and that it’s time for Ahold Delhaize’s board members to keep their promises to animals.

ACTION 1: Politely urge the Mauritshuis museum to insist that leadership aligns with accountability and responsibility.

  • Enter your name, surname, and email address in the fields below.
  • Select your email provider (e.g., Gmail, Hotmail, etc.), click ‘open draft’ and a pre-written email will open, ready to send.
  • If you can, personalise the message – it will be more impactful.
  • And, remember to always keep your message polite!  

✍️ You can also leave a comment on Facebook.

You might like to use one of these sample comments as inspiration for an original message: 

  • The museum censored a brief protest but remains silent about millions of hens trapped in cages. @Mauritshuis can speak out and urge Pauline to stop this cruelty at @aholddelhaize.
  • While security and police were called to silence peaceful protesters, hens continue to scream in @aholddelhaize’s supply chain. @Mauritshuis should hold its board accountable and demand action from Pauline van der Meer Mohr.
  • As a museum that treasures compassion and humanity through art, I hope @Mauritshuis will hold Pauline van der Meer Mohr accountable for her role in @aholddelhaize’s continued use of cruel cages. Leadership matters.
  • @Mauritshuis represents some of the highest cultural values in the world. Please make sure your board reflects them. Pauline van der Meer Mohr must push @aholddelhaize to end cages.
  • Beautiful art shows what humans are capable of when we lead with empathy. I hope the museum encourages Pauline van der Meer Mohr to bring that same empathy to her role at @aholddelhaize.

✍️ Or Instagram.

  • If @mauritshuis_museum stands for integrity, it should expect integrity from its leadership. Pauline van der Meer Mohr can end the use of cruel cages in @aholddelhaize’s supply chain where she sits on the board as well. Please urge her to act!
  • I’d love to see @mauritshuis_museum ask board member Pauline van der Meer Mohr to take responsibility at @aholddelhaize. Animals deserve better than life inside cages.
  • @mauritshuis_museum inspires the world. Please inspire your own board member to help end cages at @aholddelhaize. Leadership should align with values.

ACTION 2: Politely comment on the social media accounts for ASM – please tag @aholddelhaize and use the hashtag #aholddelhaize. 

✍️ Facebook

✍️ Instagram

✍️ LinkedIn

You might like to use one of these sample comments as inspiration for an original message: 

  • @aholddelhaize’s broken promise to end cages for hens shows a failure of leadership. ASM, your Board Member Pauline van der Meer Mohr must do better. Protests are taking over the AD headquarters. #aholddelhaize #albertheijn
  • @aholddelhaize failed to meet its animal welfare commitments, and Board Member Pauline van der Meer Mohr has stayed silent. ASM, is this the kind of leadership you stand for? #aholddelhaize
  • ASM, please call on your Board Member Pauline van der Meer Mohr to ensure @aholddelhaize keeps its promises to animals. Hens are trapped in cages, unable to even stretch their wings, after the company backtracked on its animal welfare pledge. #aholddelhaize 

ACTION 3: Comment on NN Group’s LinkedIn page, please tag @aholddelhaize. Remember to keep it polite!

You might like to use one of these sample comments as inspiration for an original message:

  • NN Group, please ask your Board Member Pauline van der Meer Mohr to uphold animal welfare commitments at @aholddelhaize. No animal deserves to live a life confined in a small cage. #aholddelhaize
  • @aholddelhaize broke its 2025 pledge to end cages for hens. NN Group, please hold your Board Member Pauline van der Meer Mohr accountable to the same standards you promote. #aholddelhaize
  • NN Group should ensure that its Board Members act with integrity across all their roles. Pauline van der Meer Mohr should speak up during the crisis at Ahold Delhaize. Animals are trapped in cages and the company’s Board Members have the power to end this terrible suffering! #aholddelhaize

ACTION 4: Comment politely on VEUO’s LinkedIn page, please tag @aholddelhaize.

You might like to use one of these sample comments as inspiration for an original message:

  • VEUO stands for sustainable, ethical business in the Netherlands, but its Chair, Pauline van der Meer Mohr, remains silent as @aholddelhaize breaks its promises to animals. Leadership should mean action. #aholddelhaize
  • What happened to integrity? VEUO, will your Chair, Pauline van der Meer Mohr, take responsibility for @aholddelhaize’s failures? I demand a cage-free policy NOW! #aholddelhaize
  • VEUO promotes a sustainable business climate. That starts with accountability. Ask your Chair Pauline van der Meer Mohr to push @aholddelhaize to keep its 2025 commitment to end cruel cages for hens. #aholddelhaize

ACTION 5: Comment politely on the social media accounts for the Roosevelt Foundation, please tag @aholddelhaize.

✍️ Facebook

✍️ Instagram

✍️ LinkedIn

You might like to use one of these sample comments as inspiration for an original message:

  • The Roosevelt Foundation honours moral leadership, but one of its Special Advisors, Pauline van der Meer Mohr, remains silent as @aholddelhaize breaks its promises to animals. As part of its Board, Ms. van der Meer Mohr MUST do something about the animal cruelty scandal the company is facing. #aholddelhaize
  • The Roosevelt Foundation should ensure its advisors reflect its values. Pauline van der Meer Mohr, one of your advisors, is complicit in animal cruelty at @aholddelhaize, where she sits on the Board. #aholddelhaize
  • True leadership means acting when it matters. But one of your advisors is MIA while another of her companies – @aholddelhaize – breaks its promises to animals. Pauline van der Meer Mohr must not stay silent! #aholddelhaize

Together, we’re reminding corporate leaders that ethical responsibility doesn’t end at the boardroom door.

We use cookies to ensure that we give you the best experience on this website and offer you relevant content, personalised advertising and optimise our marketing. They also help us to be more effective in protecting farmed animals. By clicking "Accept all", you agree (revocable at any time) to the storage of cookies on your device. You can find further information in our cookie policy.