EXPOSING ANIMAL CRUELTY
Saving lives around the world by exposing the truth.
THE POWER OF UNDERCOVER INVESTIGATIONS
Investigative exposés are the most powerful tool we have to expose the cruel and abusive treatment of animals inside the secretive world of industrial animal agriculture.
We document and help end devastating animal abuse on farms and slaughterhouses, by releasing powerful footage obtained covertly. Our work is frequently featured in the media, encouraging consumers to make more informed decisions each time they choose what to eat. The footage we release also persuades policymakers and companies to make meaningful changes for animals.
A GLOBAL IMPACT
Since we were founded in 2006, Animal Equality investigators have filmed inside more than 800 factory farms and slaughterhouses across 13 countries. The footage we have obtained has helped launch several major campaigns that have changed the world for animals.
Several of our investigations have been first of their kind looks into the secretive animal agriculture industry. In 2008, Animal Equality made history when we became the first organisation to infiltrate slaughterhouses in Spain. In both Mexico and Brazil, we conducted the first ever investigations into the cruel egg industry, igniting conversations about the way animals are treated. And in the UK our pioneering use of drones and hand-held cameras have uncovered mass suffering on Scottish salmon farms.
CREATING PROGRESS FOR ANIMALS
Our exposés have helped inform the legislative process in several countries. Following an Animal Equality investigative release, we introduced legislation to the Mexican Senate that would criminalise cruelty to farmed animals.
At the European Parliament, a measure to develop a ban on cages for rabbits was successfully passed. This was, according to Politico magazine, a direct result of Animal Equality’s work.
Undercover footage is also an important tool for shutting down animal exploitation facilities. Following Animal Equality’s release of covert video evidence, authorities ordered the closure of a foie gras farm in Spain and a pig farm in the UK.
TRAILBLAZING TECHNIQUES
Our brave team is on a mission to expose animal cruelty. We go to great lengths to ensure that animals’ experiences are amplified and their voices are heard. Thanks to brave whistleblowers, we document the shocking yet standard practices on factory farms, and share our findings with the world.
We have used drones to record salmon and trout slaughter; we have released underwater footage of the cruel killing of tuna; and we have used 360-degree cameras to give the public a virtual first-hand view inside cruel factory farms. Our work changes people’s attitudes towards farmed animals.
Hidden cameras
Animal Equality releases footage captured using the latest hidden camera technology to bring animal abuse to light around the world. Wired with the latest devices, whistleblowers and our team have uncovered time again that there is no such thing as humane farming.
Underwater filming
Underwater footage published by Animal Equality has captured shocking images of animal cruelty. While this endeavour is challenging, it is also necessary, since aquatic animals are some of the most abused on the planet. Animal Equality meets these unique difficulties with creativity and by using modern devices. Our release of underwater footage has uncovered cruelty such as the killing of tuna in Italy, a first-of-its-kind investigation that was featured in the documentaries Cowspiracy and Dominion.
360-degree virtual reality
As technology advances, so do we. That is why Animal Equality has pioneered the use of 360-degree virtual reality cameras to film animal abuse. Animal Equality was the first organisation to shoot with 360 cameras and release virtual reality films giving viewers a uniquely realistic perspective inside farms and slaughterhouses.
Drone filming
Using these modern devices to film waste pools from the air to prove the massive pollution of factory farming in Spain and Italy, or to show the cruelty behind the largest ritual killing in the world in Nepal, Animal Equality reaches the sky to help animals around the world.
THE NUMBERS
HIGHLIGHTED INVESTIGATIONS
Carmarthenshire, UK
Madox Dairy Farm
Animal Equality revealed disturbing scenes of deliberate violence and neglect on Madox Farm, a large dairy farm in Carmarthenshire, South Wales. The footage revealed workers kicking and punching cows in the face and stomach, twisting their tails, and hitting them with sharp, metal shovels.
Footage from the investigation was broadcast to millions of people on BBC One’s Panorama.
Aberdeenshire, UK
P&G Sleigh Pig Unit
At P&G Sleigh Pig Unit in Aberdeenshire, Animal Equality published troubling scenes as well as a number of serious legal violations. The covert footage revealed piglets who were deemed too small or too weak killed by being slammed onto a concrete floor or hammered to death.
We also shared footage of female pigs used for breeding who are repeatedly artificially inseminated, then forced to give birth and nurse their young in cages so small that they can’t even turn around.
Dorset, UK
NOBLE FOODS EGG FARM
An investigation shared via The Times by Animal Equality revealed scenes of severe animal suffering on a farm supplying ‘Big & Fresh’ eggs which are stocked by major UK retailers.
Hidden camera footage reveals the caged hens were only checked-on once in four days by farm staff, a clear violation of welfare laws.
Lincolnshire, UK
Fir Tree Pig Farm
Animal Equality released recordings of shocking scenes of animal abuse on this farm, which is owned by Elsham Linc – one of Britain’s largest pig producers. We discovered serious and repeated violent abuse of the animals, including kicking pigs in the head and jabbing them with a pitchfork, by several members of staff.
Three men pleaded guilty and were convicted of animal cruelty offences.
Documenting the reality of animals in factory farms helps to create positive change for these animals. Being an undercover investigator has been the most rewarding challenge of my life.
“Susan”
Undercover investigator
What can I do to help?
Love Veg!
Helping farmed animals is now easier than it has ever been. Today, a trip to the supermarket reveals there are more cruelty-free plant-based options than ever before. Leaving animals off your plate will spare hundreds of them from a lifetime of misery, and it will help the planet and benefit your health.
Give a gift today
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Photo: Stephanie Frey / Shutterstock.com
