My letter to you,
from Sally

I’m incredibly grateful for the job I have. At a time when so many people are struggling, I remind myself that my job is an amazing one. My job is to help animals.

It means so much to me to work on something where I feel such passion.

Sometimes though, there are days where I find it very difficult. I feel such love and empathy for animals, and yet most days I have to watch them suffer.

This is my responsibility. My duty. To continue watching when it would be easier to turn away.

Of course, my job doesn’t carry the risk and danger of an investigator. For them, I am eternally grateful.

But I also know, just as we depend on our investigators to capture the footage that they do, they depend on us to make sure the world sees it.

This year, in 2021, it is our mission to make farmed animals more visible than ever before.

For the farmed fish who have no specific protections even at the time of killing, we have already released an investigation showing what they go through.

But now the process starts again. Soon, we are expecting more footage from our investigators.

Before I explain what’s next, can I tell you something? Before I started in this job, I used to think, ‘Why is it that these organisations release investigations, one after another, and there is still factory farming in the world? Why doesn’t it stop?’

Well I found out the answer. The answer is that we are up against an enormous industry with unimaginable wealth. Until now, they have had the power to cast a spell over the entire country – to make us all think that the animals they abuse and exploit do not suffer. That they are treated well.

The truth is, most people are still under that spell. And although we are fighting incredibly hard to stop it, we are just one team. I am just one person.

We can turn the tide and with each investigation we are doing it. But if we are to succeed, if we are to truly change the world for animals, we have to persevere. The reason I’m telling you all this is because we cannot do it without you.

You are one of a small number of people who has questioned what you see, who has dared to look behind the closed doors of factory farms, and like me, continued to look even though it hurts you to do so.

For that, I am so grateful. I know just how it feels to see something terrible and, despite feeling those awful emotions, to continue.

But now I have something to ask of you. Will you stand with me? Will you support me in this next investigation?

I know the answer to that question might be a difficult one to find. Even if you decide the answer is no, I want to thank you for getting this far. Most people have never even thought about farmed animals – not once. I hope I will see you again soon, for the next fight.

To those people who decide the answer is yes, this is what I have to say.

We are already planning our next investigation. I can’t tell you much about it now because, as I’m sure you can understand, our investigators are carrying out dangerous work right now and it’s incredibly important we guard them until the right moment when we have gathered enough evidence.

But this is what I can tell you: it’s going to be very important. And the only reason our investigators are able to capture the footage and the only reason I am able to show it to the world is because of generous donors who provide us with the resources to carry on.

As I said earlier, I know many people are struggling right now, so I ask: if you are somebody who is able to make this small sacrifice, will you donate to support our next investigation?

I know what it’s like to make a sacrifice when it would be easier to turn away. But I also know what it’s like to feel the purpose, the resolve and the pride when I know I have been a part of something incredible.

This is your opportunity. I hope you will take it.

And whenever I feel down because of the videos I have seen, I will remember the support you have shown me today. It means so much.

Thank you.

Sally