Right now, every donation is matched until 31st December or until we reach our goal of £155,000. Don't miss out! DONATE NOW

A letter from Marco, Animal Equality investigator

Animal Equality’s investigators are accustomed to risk and uncertainty; a sudden change of plan. It’s the nature of our work.

Our job is not just any job…we see things which are difficult to witness.…

But there hasn’t been a single second in which I’ve thought of stopping or giving up.

Fortunately for me, I’m surrounded by a team of real professionals and thanks to our determination and our individual skill sets, we manage to make a real difference for animals.

What drives us to do what we do is the desire to tell the stories of the animals we meet along the way – animals that the meat industry shows no mercy.

We believe everyone has the right to know the truth… even if it hurts to hear.

I chose to be part of Animal Equality because it puts animals bred for consumption at the centre of its mission. Animals who are often forgotten, treated as nothing more than products and money-making machines.

Farmed animals are slaughtered in their billions every year. This is a massacre that takes place every second. Despite this, these beings are the least protected by law.

In addition, this tragedy is kept hidden from us all. Animals’ screams are silenced behind the closed doors of farms and slaughterhouses. 

With my work, I open those doors and show the images and sounds of that hidden world so that everyone can know the truth.

But collecting evidence of cruelty and animal abuse alone can’t help to change animals’ lives, even if I wish it were so.

And this is where the rest of the Animal Equality team comes in.

Thanks to Animal Equality’s team, the images we collect from farms and slaughterhouses are shared all over the world, to encourage people to make more compassionate choices.

And, because of their dedicated work, companies are being persuaded to eliminate some of the worst abuses that they’re involved in.

Finally, because of their legal advocacy, Animal Equality’s team has been able to convince governments to introduce laws that better protect animals, and make sure that those who commit crimes do not go unpunished.

But there is one fundamental element that allows them to carry out these strategies and bring about even more positive change for animals.

They’re up against an industry that is powerful and has an enormous amount of money at its disposal to convince millions of consumers through misleading advertising that its products are ethical and humane.

In contrast, we are just a small group of determined people, united by a common dream to change the world and build a fairer and more just society for everyone, including animals.

I will be honest with you…

We will never, ever have the same economic resources as intensive animal farming industries do, so we will never be able to fight them on equal terms.

But we have something else: compassion!

I know that seeing animals crying and screaming in pain is heartbreaking and something nobody wants to see. I know that those images make you deeply angry and that you wish you could stop all the suffering with just a snap of your fingers…

Unfortunately, that isn’t possible.

If we want to achieve concrete and lasting results for animals, we must persevere in what we do, without ever getting discouraged.

History teaches us that with willpower and a desire to change the world, a small group of people can be stronger than the greatest of all enemies.

If you’re reading this letter, it’s because in your heart you want to do something for all the animals that are exploited and mistreated by the food industry, suffering on farms and killed inside slaughterhouses across the UK.

At this point, you have two paths ahead of you.

You can ignore everything you’ve read so far…

…or you can be part of the small group of people who want to change the world and stand together with us.

Whatever decision you choose to make, I want to thank you for reading this letter because even in this moment of uncertainty, you’ve dedicated ten minutes of your time to the plight of farmed animals. I really appreciate it!

But now I want to turn to the people who will choose to stay. Animal Equality’s life-saving work goes on thanks to supporters who believe in their work.

As a charity, Animal Equality must remain committed to its mission and rely on generous members of the public, like you.

It’s very important to me, as an investigator, that the public has full confidence in what I’m doing. Trust is earned and gained through achievements and the real change being made for millions of animals every year.

Right now, a generous donor is matching all donations made to Animal Equality. This means your help for animals can go twice as far.

I know that asking you to make a donation, especially at such a difficult economic time, may require a sacrifice.

Many have lost their financial security and their lives have been dramatically changed.

For this reason, not only will your donation be worth twice as much for animals…the whole team will also value any support we receive twice as much in our hearts.

Knowing that there are people like you that are so generous, selfless, and considerate of animals, fills my heart with joy, especially now at this moment in history. Your compassion is my fuel, as it gives me courage every time I’m about to lose hope for a better world.

With you by our side, the animals can count on a precious ally for their future.

It means so much and will allow Animal Equality to fight this long battle until every animal is protected and respected.

Thank you,

P.S. For a limited time only, every donation made to Animal Equality will be matched by a generous donor, allowing you to double your impact for animals!