Pauline van der Meer Mohr must act for hens
It’s been over a decade…
Can you believe that?
Ten years in which millions of hens have been suffering in cruel cages.
You and I can end their misery right here, right now, simply by eating plant-based. And global conglomerate, Ahold Delhaize, can stop these animals from living a miserable life behind bars.
The company committed to ending cages in the US all those years ago, but has failed to act. So now we’re reminding them of their promise and that we expect it to be delivered.
Pauline van der Meer Mohr is a member of Ahold Delhaize’s Board of Directors, where she helps shape company policies, including those affecting millions of animals in its supply chain.
She is also connected to ASM International, a major Dutch technology company; NN Group, one of the Netherlands’ largest financial institutions; VEUO, an association representing companies listed on stock exchange for the Netherlands; and Roosevelt Foundation, where she serves as a Special Advisor.
By contacting each of these institutions, we can remind them that through Pauline they too are connected to extreme animal cruelty. Her inaction not only harms animals, but also the reputation of every company linked to her.
Leadership comes with responsibility and that it’s time for Ahold Delhaize’s Board Members to keep their promises to animals.
ACTION 1: Politely comment on the social media accounts for ASM – please tag @aholddelhaize and use the hashtag #aholddelhaize.
✍️Facebook
✍️LinkedIn
You might like to use one of these sample comments as inspiration for an original message:
- @aholddelhaize failed to meet its animal welfare commitments, and Board Member Pauline van der Meer Mohr has stayed silent. ASM, is this the kind of leadership you stand for? #aholddelhaize
- ASM, please call on your Board Member Pauline van der Meer Mohr to ensure @aholddelhaize keeps its promises to animals. Hens are trapped in cages, unable to even stretch their wings, after the company backtracked on its animal welfare pledge. #aholddelhaize
- @aholddelhaize’s broken promise to end cages for hens shows a failure of leadership. ASM, your Board Member Pauline van der Meer Mohr must do better. Protests are taking over the AD headquarters. #aholddelhaize #albertheijn
ACTION 2: Comment on NN Group’s LinkedIn page, please tag @aholddelhaize. Remember to keep it polite!
You might like to use one of these sample comments as inspiration for an original message:
- NN Group, please ask your Board Member Pauline van der Meer Mohr to uphold animal welfare commitments at @aholddelhaize. No animal deserves to live a life confined in a small cage. #aholddelhaize
- @aholddelhaize broke its 2025 pledge to end cages for hens. NN Group, please hold your Board Member Pauline van der Meer Mohr accountable to the same standards you promote. #aholddelhaize
- NN Group should ensure that its Board Members act with integrity across all their roles. Pauline van der Meer Mohr should speak up during the crisis at Ahold Delhaize. Animals are trapped in cages and the company’s Board Members have the power to end this terrible suffering! #aholddelhaize
ACTION 3: Comment politely on VEUO’s LinkedIn page, please tag @aholddelhaize.
You might like to use one of these sample comments as inspiration for an original message:
- VEUO stands for sustainable, ethical business in the Netherlands, but its Chair, Pauline van der Meer Mohr, remains silent as @aholddelhaize breaks its promises to animals. Leadership should mean action. #aholddelhaize
- What happened to integrity? VEUO, will your Chair, Pauline van der Meer Mohr, take responsibility for @aholddelhaize’s failures? I demand a cage-free policy NOW! #aholddelhaize
- VEUO promotes a sustainable business climate. That starts with accountability. Ask your Chair Pauline van der Meer Mohr to push @aholddelhaize to keep its 2025 commitment to end cruel cages for hens. #aholddelhaize
ACTION 4: Comment politely on the social media accounts for the Roosevelt Foundation, please tag @aholddelhaize.
✍️ Facebook
✍️ Instagram
✍️ LinkedIn
You might like to use one of these sample comments as inspiration for an original message:
- The Roosevelt Foundation honours moral leadership, but one of its Special Advisors, Pauline van der Meer Mohr, remains silent as @aholddelhaize breaks its promises to animals. As part of its Board, Ms. van der Meer Mohr MUST do something about the animal cruelty scandal the company is facing. #aholddelhaize
- The Roosevelt Foundation should ensure its advisors reflect its values. Pauline van der Meer Mohr, one of your advisors, is complicit in animal cruelty at @aholddelhaize, where she sits on the Board. #aholddelhaize
- True leadership means acting when it matters. But one of your advisors is MIA while another of her companies – @aholddelhaize – breaks its promises to animals. Pauline van der Meer Mohr must not stay silent! #aholddelhaize
Together, we’re reminding corporate leaders that ethical responsibility doesn’t end at the boardroom door.
For the animals,
Lex Rigby
Campaigns and Public Affairs Manager
P.S. Looking for simple ways to eat with compassion? Visit LoveVeg for delicious recipes, tips, and easy swaps to help animals every day.
